Showing results by author "Jennifer Aaker"

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    • The Dragonfly Effect

    • By: Jennifer Aaker, Andy Smith
    • Narrated by: Andy Smith
    • Length: 4 hrs and 41 mins
    • Unabridged
    • Overall
      4 out of 5 stars 51
    • Performance
      4 out of 5 stars 32
    • Story
      3.5 out of 5 stars 33

    Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

    Regular price: $19.95