Showing results by author "Grant McCracken"

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    • Chief Culture Officer

    • How to Create a Living, Breathing Corporation
    • By: Grant McCracken
    • Narrated by: Fred Berman
    • Length: 6 hrs and 33 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 25
    • Performance
      4.5 out of 5 stars 15
    • Story
      3.5 out of 5 stars 15

    Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

    • 5 out of 5 stars
    • Brilliant overview for the layperson & the academi

    • By ast3r on 06-02-12

    Regular price: $19.95

    • Culturematic

    • How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
    • By: Grant McCracken
    • Narrated by: Dan John Miller
    • Length: 7 hrs and 5 mins
    • Unabridged
    • Overall
      4 out of 5 stars 10
    • Performance
      4 out of 5 stars 7
    • Story
      4 out of 5 stars 6

    A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.

    • 1 out of 5 stars
    • Don't Waste Your TIme

    • By Jonathan on 08-13-12
    • How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
    • By: Grant McCracken
    • Narrated by: Dan John Miller
    • Length: 7 hrs and 5 mins
    • Release date: 05-15-12
    • 4 out of 5 stars 10 ratings

    Regular price: $20.99