Culturematic

How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas

De: Grant McCracken

Narrado por: Dan John Miller

A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.

Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.

In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.

For the traditional producers of culture - the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D - this book will inspire new innovation and creativity. For the emerging producers of culture - the digital players - this book will serve as a practical handbook. Culturematic: our app for creating the world anew.

©2012 Grant McCracken (P)2012 Brilliance Audio, Inc.

More besides!! A beautiful view on culture and its importance

Grant captures the culture Marcus of our generation. I wish he had kept an annual update for us to look at new culturematics too. The audio is performed well and it is engaging and entertaining.

Don't Waste Your TIme

What disappointed you about Culturematic?

The guy literally cannot define what a culturematic is for the first 2 hours of the book despite that being the whole idea of the book.

Terrible, repetitive, and boring.

Would you ever listen to anything by Grant McCracken again?

No

What didn’t you like about Dan John Miller’s performance?

Drab, dull delivery.

What reaction did this book spark in you? Anger, sadness, disappointment?

Anger that I spent money on this piece of crap. Disappointment that I needed to find something new to listen to this week at the gym.

Any additional comments?

Avoid it like the plague.