Showing results by author "Gene Pressman"


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    • Chasing Cool

    • Standing Out in Today's Cluttered Marketplace
    • By: Noah Kerner, Gene Pressman
    • Narrated by: Johnny Heller
    • Length: 5 hrs and 12 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 53
    • Performance
      4 out of 5 stars 26
    • Story
      4 out of 5 stars 27

    Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"

    • 4 out of 5 stars
    • Great, ex cept for the narration

    • By Colin Fast on 10-28-07

    Regular price: $17.49