Showing results by author "Fraser Sutherland"
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The Making of a Name
- By: Steve Rivkin, Fraser Sutherland
- Narrated by: John Morgan
- Length: 11 hrs and 45 mins
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.
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Regular price: $24.95