Showing results by author "Fraser Sutherland"

Categories

All Categories

1 results
Sort by
    • The Making of a Name

    • By: Steve Rivkin, Fraser Sutherland
    • Narrated by: John Morgan
    • Length: 11 hrs and 45 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

    Regular price: $24.95