Showing results by author "Doug Levy"
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Can't Buy Me Like
- How Authentic Customer Connections Drive Superior Results
- By: Bob Garfield, Doug Levy
- Narrated by: Lee Han
- Length: 6 hrs and 28 mins
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.
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Regular price: $19.59