Showing results by author "Denise Lee Yohn"


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    • What Great Brands Do

    • The Seven Brand-Building Principles that Separate the Best from the Rest
    • By: Denise Lee Yohn
    • Narrated by: Julie McKay
    • Length: 8 hrs and 18 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 75
    • Performance
      4 out of 5 stars 65
    • Story
      4 out of 5 stars 65

    It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built - and Denise Lee Yohn knows exactly how to do it.

    • 4 out of 5 stars
    • Insightful.

    • By sabra on 10-04-17

    Regular price: $19.95