Showing results by author "Denise Lee Yohn"

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    • FUSION

    • How Integrating Brand and Culture Powers the World's Greatest Companies
    • By: Denise Lee Yohn
    • Narrated by: Patricia Rodriguez
    • Length: 7 hrs and 45 mins
    • Unabridged
    • Overall
      3 out of 5 stars 1
    • Performance
      4 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Through detailed case studies, interviews with industry leaders and findings from respected academic research, and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. 

    • 3 out of 5 stars
    • Important ideas, could be more concise

    • By Anonymous User on 06-10-18
    • How Integrating Brand and Culture Powers the World's Greatest Companies
    • By: Denise Lee Yohn
    • Narrated by: Patricia Rodriguez
    • Length: 7 hrs and 45 mins
    • Release date: 05-24-18
    • 3 out of 5 stars 1 rating

    Regular price: $24.00

    • What Great Brands Do

    • The Seven Brand-Building Principles that Separate the Best from the Rest
    • By: Denise Lee Yohn
    • Narrated by: Julie McKay
    • Length: 8 hrs and 18 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 79
    • Performance
      4 out of 5 stars 69
    • Story
      4 out of 5 stars 69

    It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built - and Denise Lee Yohn knows exactly how to do it.

    • 4 out of 5 stars
    • Insightful.

    • By sabra on 10-04-17

    Regular price: $19.95