Showing results by author "David D'Alessandro"

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    • Career Warfare

    • 10 Rules for Building Your Successful Brand on the Business Battlefield
    • By: David F. D'Alessandro
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 26 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 127
    • Performance
      4.5 out of 5 stars 84
    • Story
      4.5 out of 5 stars 81

    In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the listener's, and provides valuable lessons in the etiquette of reputation building.

    • 4 out of 5 stars
    • A must read!

    • By Alexander on 03-05-08

    Regular price: $19.60

    • Brand Warfare

    • 10 Rules for Building the Killer Brand
    • By: David D'Alessandro
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 14 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 27
    • Performance
      4 out of 5 stars 9
    • Story
      4 out of 5 stars 11

    In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.

    • 1 out of 5 stars
    • Horrible

    • By Charles on 01-31-08

    Regular price: $19.60