Showing results by author "David D'Alessandro"

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    • Career Warfare

    • 10 Rules for Building Your Successful Brand on the Business Battlefield
    • By: David F. D'Alessandro
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 26 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 133
    • Performance
      4.5 out of 5 stars 90
    • Story
      4.5 out of 5 stars 87

    In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the listener's, and provides valuable lessons in the etiquette of reputation building.

    • 4 out of 5 stars
    • A must read!

    • By Alexander on 03-05-08

    Regular price: $19.60

    • Brand Warfare

    • 10 Rules for Building the Killer Brand
    • By: David D'Alessandro
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 14 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 28
    • Performance
      4 out of 5 stars 10
    • Story
      4 out of 5 stars 12

    In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.

    • 1 out of 5 stars
    • Horrible

    • By Charles on 01-31-08

    Regular price: $19.60