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Spanning Silos
- The New CMO Imperative
- Narrado por: Phil Gigante
- Duración: 6 h y 55 m
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Spanning Silos
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Resumen del Editor
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.
As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy.
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- Strengthen your credibility with silo teams and your CEO
- Use cross-functional teams and other strategic linking devices
- Foster communication across silos
- Select the right CMO role - from facilitator to strategic captain
- Develop common planning processes
- Adapt your brand strategy to silo units
- Allocate marketing dollars strategically across silos
- Develop silo-spanning marketing programsIn this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical - and more difficult - than ever.
This audiobook gives you the road map you need to accomplish that feat.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Historia4 out of 5 stars 35
The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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5 out of 5 stars
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Best book I have read on Digital Transformation
- De Holistic Health en 10-20-17
De: Isaac Sacolick
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Time, Talent, Energy
- Overcome Organizational Drag and Unleash Your Team's Productive Power
- De: Eric Garton, Michael C. Mankins
- Narrado por: Gregory St. John
- Duración: 5 h y 19 m
- Versión completa
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General4.5 out of 5 stars 128
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Narración:4.5 out of 5 stars 110
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Historia4.5 out of 5 stars 106
Business leaders know that the key to competitive success is smart management of scarce resources. That's why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent, and the energy of the people in your organization - resources that are too often squandered.
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5 out of 5 stars
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A must read!
- De RSM en 08-20-17
De: Eric Garton, y otros
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Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 1,353
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Narración:4.5 out of 5 stars 1,074
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Historia4.5 out of 5 stars 1,069
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
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The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- De: Suman Sarkar
- Narrado por: Christopher Lane
- Duración: 5 h y 32 m
- Versión completa
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General4 out of 5 stars 248
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Narración:4.5 out of 5 stars 210
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Historia4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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4 out of 5 stars
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informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
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Extreme Teams
- Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail
- De: Robert Bruce Shaw
- Narrado por: James Foster
- Duración: 7 h y 4 m
- Versión completa
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General4.5 out of 5 stars 69
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Narración:4.5 out of 5 stars 62
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Historia4.5 out of 5 stars 62
Managers want great teams, but most build them around decades-old ideas and practices made popular by companies that have lost their edge. Extreme Teams looks at the new generation of teams driving growth in today's most innovative firms. They do this by doing things differently: hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable.
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2 out of 5 stars
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Extreme Blah
- De Blair C en 05-03-18
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- De: Ram Charan
- Narrado por: Mark Bramhall
- Duración: 6 h y 8 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 65
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Historia4 out of 5 stars 66
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
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Fantastic book - volume lower than usual
- De James Gajewski en 06-14-15
De: Ram Charan
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- De: John Rossman
- Narrado por: Jeff Cummings, John Rossman
- Duración: 9 h y 10 m
- Versión completa
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General4.5 out of 5 stars 221
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Narración:4.5 out of 5 stars 187
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Historia4.5 out of 5 stars 187
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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5 out of 5 stars
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A must read if you really want to innovate like Amazon
- De Npino en 05-19-19
De: John Rossman
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Born to Build
- How to Build a Thriving Startup, a Winning Team, New Customers and Your Best Life Imaginable
- De: Jim Clifton, Sangeeta Badal
- Narrado por: Braden Wright
- Duración: 3 h y 47 m
- Versión completa
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General4.5 out of 5 stars 77
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Narración:4.5 out of 5 stars 68
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Historia4 out of 5 stars 68
Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society.
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5 out of 5 stars
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Powerful perspective shift
- De Diana_loves_audiobooks en 06-09-18
De: Jim Clifton, y otros
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Organizational Culture and Leadership, Fifth Edition
- De: Edgar H. Schein, Peter Schein
- Narrado por: Noah Michael Levine
- Duración: 12 h y 34 m
- Versión completa
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General4.5 out of 5 stars 117
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Narración:4 out of 5 stars 106
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Historia4 out of 5 stars 105
Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership. Author Edgar Schein is the 'father' of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change.
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1 out of 5 stars
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Terrible listening experience
- De Ashley en 01-26-19
De: Edgar H. Schein, y otros
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Solving Problems with Design Thinking
- Ten Stories of What Works
- De: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrado por: Dina Pearlman
- Duración: 7 h y 19 m
- Versión completa
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General4 out of 5 stars 91
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Narración:4 out of 5 stars 79
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Historia4 out of 5 stars 80
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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5 out of 5 stars
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Excellent book for design thinkers
- De Amazon Customer en 11-16-16
De: Jeanne Liedtka, y otros
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- De: Ram Charan, Geri Willigan
- Narrado por: Bob Reed
- Duración: 5 h y 48 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:4.5 out of 5 stars 55
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Historia4.5 out of 5 stars 55
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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4 out of 5 stars
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- De Niel en 06-23-19
De: Ram Charan, y otros
Lo que los oyentes dicen sobre Spanning Silos
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kinga
- 04-23-18
A great read for experienced marketers!
The book is spot on! It talks to challenges that marketing leaders struggle with and a seasoned marketer will know exactly what David Aaker is talking about, smile and find useful guidance in the book. Strongly recommended for marketers and business leaders. Not a good fit for a novice. People without business/ marketing experience are not a target audience of this book and might find it confusing. Taking advantage of the book requires that the reader has some basic understanding of how marketing departments operate in the corporate environment.
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