Showing results by author "Claude Hopkins"

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    • Scientific Advertising

    • By: Claude C. Hopkins
    • Narrated by: Paul Jones
    • Length: 2 hrs and 3 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4.5 out of 5 stars 7
    • Story
      4.5 out of 5 stars 7

    This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

    Regular price: $6.95

    • Scientific Advertising

    • By: Claude Hopkins
    • Narrated by: Ty Carthage
    • Length: 2 hrs and 34 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 121
    • Performance
      4 out of 5 stars 106
    • Story
      4 out of 5 stars 103

    This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

    • 3 out of 5 stars
    • Dated classic with a less than desirable orator

    • By Angel M. on 07-26-17

    Regular price: $6.95

    • My Life in Advertising

    • By: Claude Hopkins
    • Narrated by: Jason McCoy
    • Length: 5 hrs and 15 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 40
    • Performance
      4.5 out of 5 stars 37
    • Story
      4.5 out of 5 stars 37

    My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell.

    • 5 out of 5 stars
    • Mr. Hopkins delights

    • By Anonymous User on 11-23-17

    Regular price: $19.95

    • Scientific Advertising

    • By: Mr. Claude C. Hopkins
    • Narrated by: Core Media Productions
    • Length: 2 hrs and 2 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 88
    • Performance
      4 out of 5 stars 68
    • Story
      4.5 out of 5 stars 66

    Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

    • 5 out of 5 stars
    • Great book

    • By Michael Reese on 01-07-15

    Regular price: $25.90

    • Scientific Advertising

    • By: Claude Hopkins
    • Narrated by: Barry J. Peterson
    • Length: 1 hr and 57 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

    Regular price: $6.95