Showing results by author "Charlene Li"

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    • Groundswell

    • Winning in a World Transformed by Social Technologies
    • By: Charlene Li, Josh Bernoff
    • Narrated by: Josh Bernoff
    • Length: 8 hrs and 17 mins
    • Unabridged
    • Overall
      4 out of 5 stars 242
    • Performance
      3.5 out of 5 stars 48
    • Story
      3.5 out of 5 stars 47

    A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

    • 4 out of 5 stars
    • I tried...so help me I tried.

    • By Justin on 05-15-09

    Regular price: $20.99

    • New Rules for Business

    • Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution
    • By: Charlene Li, Josh Bernoff, Ann Handley, and others
    • Narrated by: Josh Bernoff, Ann Handley, C. C. Chapman, and others
    • Length: 22 hrs and 57 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4 out of 5 stars 7
    • Story
      4 out of 5 stars 7

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

    • 5 out of 5 stars
    • Great usable knowledge

    • By Kirstie Magowan on 02-19-13

    Regular price: $41.99

    • Groundswell - Expanded and Revised Edition

    • Winning in a World Transformed by Social Technologies
    • By: Charlene Li, Josh Bernoff
    • Narrated by: Josh Bernoff
    • Length: 9 hrs and 51 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 32
    • Performance
      3.5 out of 5 stars 25
    • Story
      3.5 out of 5 stars 24

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts?

    • 3 out of 5 stars
    • I can't

    • By ao on 02-19-18

    Regular price: $27.99

    • Open Leadership

    • How Social Technology Can Transform the Way You Lead
    • By: Charlene Li
    • Narrated by: Sean Pratt
    • Length: 9 hrs and 51 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 30
    • Performance
      4 out of 5 stars 4
    • Story
      3 out of 5 stars 5

    "Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

    • 4 out of 5 stars
    • By the Author of Groundswell

    • By Roy on 09-22-10
    • How Social Technology Can Transform the Way You Lead
    • By: Charlene Li
    • Narrated by: Sean Pratt
    • Length: 9 hrs and 51 mins
    • Release date: 05-27-10
    • 3.5 out of 5 stars 30 ratings

    Regular price: $37.78

    • The Engaged Leader

    • A Strategy for Digital Leadership
    • By: Charlene Li
    • Narrated by: Sean Pratt
    • Length: 2 hrs and 43 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 9
    • Performance
      4 out of 5 stars 6
    • Story
      3.5 out of 5 stars 6

    The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

    Regular price: $17.49

    • Charlene Li on the Importance of Social Media to Promote Openness

    • By: Charlene Li
    • Narrated by: Dave Summers
    • Length: 20 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Facebook isn't just for college students anymore. Businesses are quickly learning that a social media presence, on Facebook, on Twitter, or on their blogs, can be vastly important to the company. In her new audiobook, Open Leadership, Charlene Li talks about how to use these new sites to generate interest in the company, both for the customers and for the employees, giving them a sense of purpose and enthusiasm.

    Regular price: $0.99