Showing results by author "Ann Handley"

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    • Everybody Writes

    • Your Go-To Guide to Creating Ridiculously Good Content
    • By: Ann Handley
    • Narrated by: Cynthia Barrett
    • Length: 8 hrs and 44 mins
    • Unabridged
    • Overall
      4 out of 5 stars 313
    • Performance
      4 out of 5 stars 273
    • Story
      4 out of 5 stars 270

    Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

    • 3 out of 5 stars
    • Great writing, good story, TERRIBLE narration

    • By Ann F. Bauer on 11-12-15

    Regular price: $19.95

    • Content Rules

    • How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
    • By: Ann Handley, C. C. Chapman
    • Narrated by: Ann Handley, C. C. Chapman
    • Length: 6 hrs and 53 mins
    • Unabridged
    • Overall
      4 out of 5 stars 184
    • Performance
      3.5 out of 5 stars 165
    • Story
      4 out of 5 stars 154

    To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

    • 3 out of 5 stars
    • Good

    • By Jishu on 01-21-13
    • How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
    • By: Ann Handley, C. C. Chapman
    • Narrated by: Ann Handley, C. C. Chapman
    • Length: 6 hrs and 53 mins
    • Release date: 08-18-11
    • 4 out of 5 stars 184 ratings

    Regular price: $20.99

    • New Rules for Business

    • Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution
    • By: Charlene Li, Josh Bernoff, Ann Handley, and others
    • Narrated by: Josh Bernoff, Ann Handley, C. C. Chapman, and others
    • Length: 22 hrs and 57 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4 out of 5 stars 7
    • Story
      4 out of 5 stars 7

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

    • 5 out of 5 stars
    • Great usable knowledge

    • By Kirstie Magowan on 02-19-13

    Regular price: $41.99