Showing results by author "Alexander Hiam"


All Categories

3 results
Sort by
    • Marketing for Dummies, Second Edition

    • By: Alexander Hiam
    • Narrated by: Brett Barry
    • Length: 3 hrs and 6 mins
    • Abridged
    • Overall
      3.5 out of 5 stars 47
    • Performance
      4 out of 5 stars 26
    • Story
      3.5 out of 5 stars 26

    Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

    • 4 out of 5 stars
    • A bit outdated but useful for core information

    • By Dean Oz on 06-19-18

    Regular price: $10.26

    • Mastering Business Negotiation

    • A Working Guide to Making Deals and Resolving Conflict
    • By: Roy J. Lewicki, Alexander Hiam
    • Narrated by: Tim Andres Pabon
    • Length: 10 hrs and 19 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Mastering Business Negotiation is a great resource for any leader or manager who needs practical strategies and ideas when conducting business negotiations. Grounded in solid research, the authors - experts in the field of business negotiation - reduce the huge volume of available information into an important audio for busy executives who need to prepare for everyday negotiations as well as for more demanding and complex negotiation situations.

    • 5 out of 5 stars
    • Great information, helped with my MA class

    • By Gisela on 04-30-18

    Regular price: $20.99

    • The Portable M.B.A. in Marketing

    • By: Alexander Hiam, Charles D. Schewe
    • Narrated by: Mario Machado
    • Length: 5 hrs and 24 mins
    • Abridged
    • Overall
      3 out of 5 stars 20
    • Performance
      3 out of 5 stars 7
    • Story
      3 out of 5 stars 7

    The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

    • 2 out of 5 stars
    • Some good material, but dated and boring

    • By Daniel on 09-05-04

    Regular price: $17.47