Showing results by author "Afdhel Aziz"

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    • Good Is the New Cool

    • Market Like You Give a Damn
    • By: Afdhel Aziz, Bobby Jones
    • Narrated by: Stephen Paul Aulridge Jr.
    • Length: 6 hrs and 21 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 23
    • Performance
      4 out of 5 stars 22
    • Story
      4.5 out of 5 stars 22

    Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

    • 2 out of 5 stars
    • I could not finish it

    • By Kelsey on 03-07-18

    Regular price: $19.95