Showing results by author "Adam Ferrier"

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    • The Advertising Effect

    • By: Adam Ferrier, Jennifer Fleming
    • Narrated by: Nigel Carrington
    • Length: 9 hrs and 47 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 359
    • Performance
      4.5 out of 5 stars 316
    • Story
      4.5 out of 5 stars 310

    In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

    • 1 out of 5 stars
    • The worst book on advertising

    • By Anonymous User on 07-22-17

    Regular price: $19.95