Mostrando resultados por narrador "Macat" en Todas las categorías

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Reconstruction had the potential to make good on the promise of America's founders, bringing freedom and equality to all. Yet this promise was undermined by defiant Southern whites determined to protect their own privilege. Earlier interpretations of this period often blamed the failures of Reconstruction on black people. But Foner's analysis concluded that Reconstruction was an overall failure because whites prevented African Americans from becoming equal citizens.

In 1963's The Feminine Mystique, she identified "the problem that has no name" afflicting women pressured to devote themselves to domestic life. After World War II, society fostered the idea that women wanted different things from men - namely, to run homes and live through the achievements of their husbands and children. In reality, rigid gender roles left housewives frustrated and depressed and caused tensions both in their marriages and in how couples raised their children.

First available in 1689, John Locke's Two Treatises of Government is considered one of the most important works ever written on the foundations of government. Published anonymously, it argues against the popular idea at the time that monarchs have a God-given right to rule. Instead Locke proposes that sovereignty - supreme authority - ultimately resides with the people.

More than 200 years after Adam Smith published The Wealth of Nations, governments around the world continue to address many of the issues discussed in the book. The most powerful states in the world are still committed to international trade, but questions are repeatedly asked about the role of governments in the economy and the effectiveness of the free market.

Published in 1996, Arjun Appadurai's Modernity at Large is an edited collection of earlier essays that had already made the Indian-born anthropologist an influential figure in his field of cultural anthropology. Appadurai here presents a theory of globalization, and suggests ways that other researchers can follow up on his ideas. Many of them continue to do so. For anthropologists, the book offered new ways of thinking about how communities are affected by globalization.

Religion and the Decline of Magic examines popular belief in 16th and 17th century England, a key period during which leaders of the Protestant Reformation tried to disentangle magic from religion itself. Thomas argues that magic was popular because it offered practical solutions to everyday problems. Few social historians had examined the popular religious beliefs of the 1500s at the time Thomas wrote Religion.

In 1999's Everyday Stalinism, historian Sheila Fitzpatrick rejects the common practice of simplistically treating the Soviet Union as a totalitarian government that tightly controlled its citizens. She takes advantage of vast archives that were released after the Cold War to examine Soviet society "from below" - looking at how ordinary citizens coped with shortages and the general sense of fear created by the state.

Since it was first published in 1973, A Random Walk Down Wall Street has been a highly influential best seller. Burton G. Malkiel demolishes the idea that investment "experts" can predict stock price changes and thereby "beat the market." With all available information that could affect the value of a company's shares known almost instantly to all investors, Malkiel says, shares quickly find the price that reflects that information. This is known as the efficient market hypothesis.

Even as recently as the 1920s the historical lack of great female writers was often considered as evidence of women's inferiority. Virginia Woolf disagreed. In her 1929 essay A Room of One's Own, she argues that creativity is impossible without privacy and freedom from financial worries - and that throughout history women have had neither. As a result, no tradition of great female writing existed to inspire women. Woolf's focus on the everyday suppression of women was a turning point.

Environmental factors shape our history just as much as - and sometimes more than - human factors. That's the premise of Alfred W. Crosby's 1972 work The Columbian Exchange: Biological and Cultural Consequences of 1492, a key text in environmental history.

English historian Christopher Hill turned thinking about the English Civil Wars (1642-51) on its head when he published The World Turned Upside Down in 1972. Instead of focusing on power struggles in the upper echelons of English society - on the battle between the monarchy and would-be republicans - Hill looked to develop "history from below", investigating the lives of ordinary people, the way they saw society, and their political hopes for the future.

One of the most influential books on economics ever written, Thomas Robert Malthus's An Essay on the Principle of Population remains one of the most controversial too. This 1798 work inspired naturalists Charles Darwin and Alfred Russel Wallace to develop the theory of natural selection. But it has also sparked criticism - Karl Marx famously called Malthus a "lackey of the bourgeoisie." Yet this hasn't stopped leading present-day environmentalists from taking up Malthus's ideas.

The Problem of Slavery in the Age of Revolution, 1770-1823 offers a thorough account of the emergence of the antislavery movement in Britain and the United States. But what makes the work unique is the way it explores and unpicks the complex relationships between changes in our understanding of what is moral, the impact of political action, and its effect on social change.

In her 1958 article "Modern Moral Philosophy", British philosopher Elizabeth (G. E. M.) Anscombe does nothing less than challenge the very foundations of moral philosophy, the discipline that tries to understand right and wrong action. The article sets out three main ideas. First, that moral philosophy should not be explored until a philosophy of psychology is already in place. Second, that philosophers who do not believe in God should not use ideas about "obligation" and "duty".

Born in 1858, Franz Boas permanently changed the standards and practices of anthropology. A German-born secular Jew, he became known for his distinctive approach to the discipline - non-hierarchical, open to diverse inputs, and unbiased. Throughout his career, Boas used his scholarship to effect social change. His work convinced his colleagues to abandon the theories that had decided one race (Caucasian) and one culture (Western European) were more fully developed and worthier than others.

Ordinary Men is one of the most influential works on the Holocaust. Before US historian Browning's 1992 book, most Holocaust scholarship focused either on the experience of the victims or on the Nazi political ideology driving the slaughter. Browning investigates the stories of some who carried out acts of extreme violence, those who literally had blood on their hands. Who were they? What were their backgrounds? And how could they end up committing such unspeakable acts?

When Charles P. Kindleberger's Manias, Panics, and Crashes: A History of Financial Crises was first published in 1978, the world was entering a new period of global economic turbulence. Established economists based their analyses on the assumption that investors act rationally, and these economists often communicated their ideas with dry, technical language. Kindleberger rebelled against convention. Using a more literary and descriptive style, he came up with a new view.

In his best-selling 2013 book, Capital in the Twenty-First Century, Piketty takes issue with the idea that, despite the odd bump along the way (not least the 2007-08 global financial crisis), inequality tends to decline as capitalism matures. Piketty spent 15 years building an unparalleled database on wealth and income in France, the United States, and a number of other countries. He uses this data to argue that the opposite is true. Capitalism's natural tendency is, he says, to move toward ever-greater inequality.

In his 1966 book, The Night Battles, Italian historian Carlo Ginzburg detailed the lives of peasant people who were marginalized in their own society and have been all but forgotten in ours. He created a new school of study, microhistory, which has influenced thinkers from a range of different disciplines. The Night Battles looks at the witch trials of a small group of peasants in 16th-century Italy who believed they turned into animals at night to ward off evil spirits and safeguard their crops.