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A Macat Analysis of Theodore Levitt's Marketing Myopia
- Narrado por: Macat.com
- Duración: 1 h y 49 m
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A Macat Analysis of Theodore Levitt's Marketing Myopia
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Resumen del Editor
German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline.
Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto, aiming to upend the conventional company wisdom that viewed its product as paramount. Levitt found this thinking shortsighted. He saw the customer as central to the success of any business and urged companies in every industry to look at their products from the customers' point of view.
Levitt's straightforward writing style and real-world case studies quickly captured the attention of business people, while the academic community finally began to see "marketing" as a discipline worthy of study. His groundbreaking article became part of the core curriculum at business schools.
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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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2 out of 5 stars
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Meh. Glad I didn't pay for it.
- De Paula en 07-23-22
De: Allison Friederichs Atkison, y otros
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
- Versión completa
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General5 out of 5 stars 2,433
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Narración:5 out of 5 stars 2,044
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Historia5 out of 5 stars 2,028
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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Easy Spanish Step-by-Step
- De: Barbara Bregstein
- Narrado por: Rachel Story
- Duración: 37 h y 15 m
- Versión completa
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General4.5 out of 5 stars 30
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Narración:4 out of 5 stars 18
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Historia4 out of 5 stars 18
Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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5 out of 5 stars
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Best so far . . .
- De Medusa in Akron en 07-20-21
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Complete Spanish Step-by-Step
- De: Barbara Bregstein
- Narrado por: Rachel Story
- Duración: 59 h
- Versión completa
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General4 out of 5 stars 20
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Narración:4 out of 5 stars 19
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Historia4 out of 5 stars 17
Complete Spanish Step-by-Step is a top-selling Spanish book on all of Amazon! With more than 1,000 four- and five-star reviews, the reviews speak for themselves. Now, it’s your turn to learn Spanish with us! This audio course is designed to help you learn Spanish as quickly and as thoroughly as possible.
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4 out of 5 stars
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Review - 1/1/22 - Complete Spanish Step By Step
- De Anthony B. en 01-01-22
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English Grammar Boot Camp
- De: Anne Curzan, The Great Courses
- Narrado por: Anne Curzan
- Duración: 12 h y 26 m
- Grabación Original
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General4.5 out of 5 stars 1,591
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Narración:4.5 out of 5 stars 1,399
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Historia4.5 out of 5 stars 1,376
Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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5 out of 5 stars
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Spectacular
- De Quaker en 09-24-16
De: Anne Curzan, y otros
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Pivot and Pursue It
- An inspirational intensive to jumpstart your reinvention.
- De: Coach Pamela Mitchell
- Narrado por: Coach Pamela Mitchell
- Duración: 1 h y 26 m
- Grabación Original
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General4.5 out of 5 stars 697
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Narración:4.5 out of 5 stars 616
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Historia4.5 out of 5 stars 615
Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
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5 out of 5 stars
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Excellent
- De Corrie en 09-24-22
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Learn Intermediate Spanish Bundle: The Ultimate Learning Intermediate Spanish Bundle
- Lessons 31 to 60 from Learning Spanish Like Crazy Level Two
- De: Patrick Jackson
- Narrado por: Jose Rivera, Juan Martinez, Jessica Ramos
- Duración: 19 h y 35 m
- Versión completa
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General4.5 out of 5 stars 348
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Narración:4.5 out of 5 stars 268
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Historia4.5 out of 5 stars 261
This learn intermediate Spanish bundle program will teach you how to speak authentic Latin American conversational Spanish. Using only native Spanish speakers, this program will ensure that you develop an authentic Latin American Spanish accent. This bundle covers lessons 31 to 60. This learn Spanish intermediate bundle also puts a major emphasis on improving pronunciation.
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5 out of 5 stars
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Only one drawback in my opinion
- De Elizabeth Meyers en 10-29-18
De: Patrick Jackson
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Survival Theory
- A Preparedness Guide
- De: Jonathan Hollerman
- Narrado por: Jim Pelletier
- Duración: 9 h y 56 m
- Versión completa
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General4.5 out of 5 stars 821
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Narración:4.5 out of 5 stars 732
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Historia4.5 out of 5 stars 722
This preparedness guide will help you develop a plan to escape the deadly rioting and looting, showing you where you can take your family to keep them safe, even if you can't afford a fully-stocked survival retreat. Jonathan Hollerman's in-depth expertise and recommendations will cover many topics including bug-out bags, SHTF Weapons, tactical gear, survival tools, knives, long-term food storage, livestock, bug-out locations, survival retreat recommendations, and much more.
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3 out of 5 stars
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Literally a half decent book.
- De LA en 09-29-16
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No Calculator? No Problem!
- Mastering Mental Math
- De: Art Benjamin, The Great Courses
- Narrado por: Art Benjamin
- Duración: 5 h y 46 m
- Grabación Original
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General4.5 out of 5 stars 263
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Narración:4.5 out of 5 stars 194
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Historia4.5 out of 5 stars 191
No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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5 out of 5 stars
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Excellent but need PDF
- De Majeed en 10-15-19
De: Art Benjamin, y otros
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- De: Linda Åkeson McGurk
- Narrado por: Ann Richardson
- Duración: 8 h y 39 m
- Versión completa
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General4.5 out of 5 stars 854
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Narración:4.5 out of 5 stars 733
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Historia4.5 out of 5 stars 726
Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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5 out of 5 stars
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Great concept, interesting writing.
- De Kate en 11-03-17