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Before Bernard Bailyn published The Ideological Origins of the American Revolution in 1967, it was generally believed that the Revolution was driven both by social conflict between colonial settlers and the ruling British government, and by differences between classes in American society. Bailyn had a different view. He said that it was radical ideas that fired the American Revolution, and that the Revolution was above all else an ideological, constitutional, and political struggle.

Some people think nationhood is as old as civilization itself. But for anthropologist, historian, and political scientist Benedict Anderson, nation and nationalism are products of the communication technology of the era known as the modern age, which began in 1500. After the invention of the printing press around 1440, common local languages gradually replaced Latin as the language of print. Ordinary people could now share ideas of their own.

Austrian-born economist Friedrich Hayek's 1944 work, The Road to Serfdom, analyzes the ways in which excessive government planning can erode democracy. Published while World War II still raged, the work draws influential parallels between the totalitarianism of both socialism and Nazism and increasing control exerted by Western democracies.

In 1999's Everyday Stalinism, historian Sheila Fitzpatrick rejects the common practice of simplistically treating the Soviet Union as a totalitarian government that tightly controlled its citizens. She takes advantage of vast archives that were released after the Cold War to examine Soviet society "from below" - looking at how ordinary citizens coped with shortages and the general sense of fear created by the state.

Reconstruction had the potential to make good on the promise of America's founders, bringing freedom and equality to all. Yet this promise was undermined by defiant Southern whites determined to protect their own privilege. Earlier interpretations of this period often blamed the failures of Reconstruction on black people. But Foner's analysis concluded that Reconstruction was an overall failure because whites prevented African Americans from becoming equal citizens.

Clifford Geertz's first collection of essays, The Interpretation of Cultures (1973), made him a leading voice of anthropology's "symbolic" movement, which believed scholars should read the signs and symbols of a culture from the perspective of its natives. Geertz's approach helped anthropology reinvent itself as a scientific discipline that is still relevant today, making him - in the words of one critic - "a true giant of social and cultural theory."

A self-educated man, Eric Hoffer was most likely born in 1898. He wrote in his spare time after doing shifts on the San Francisco docks, where he continued to work, even after becoming a successful author. Hoffer began writing The True Believer in the 1940s, as Nazism and fascism spread across Europe. Most analysts who were trying to work out how these movements became so powerful focused on their leaders and the ideas they trumpeted.

In his best-selling 2013 book, Capital in the Twenty-First Century, Piketty takes issue with the idea that, despite the odd bump along the way (not least the 2007-08 global financial crisis), inequality tends to decline as capitalism matures. Piketty spent 15 years building an unparalleled database on wealth and income in France, the United States, and a number of other countries. He uses this data to argue that the opposite is true. Capitalism's natural tendency is, he says, to move toward ever-greater inequality.

In the 1960s, researchers into human memory began to understand memory as operating under two systems. The first was a short-term system handling information for mere seconds. The second was a long-term system capable of managing information indefinitely. They also discovered, however, that short-term memory was not simply a filing cabinet, but was actively working on cognitive - or mental - tasks. This is how the phrase "working memory" developed.

Linguistic structuralism studies the meaning of language based not just on definitions, but also on the relationships of words and sounds to each other. Lévi-Strauss's insight was to see that this concept of structuralism in linguistics could be applied to anthropology as well. He saw that while some cultures are very different from others, they all seem to have certain internal structural relationships in common. By tracing these structures across cultures, he tried to answer nothing less than the eternal question: "What is man?"

According to Aristotle, the ultimate human good is eudaimonia, an ancient Greek word that can be translated as happiness, or flourishing. Eudaimonia comes from a life of virtuous (or good) action. Virtues such as justice, restraint, and practical wisdom cannot simply be taught - they must be developed over time by cultivating virtuous habits. The making of virtuous choices can be developed by using practical wisdom and by recognizing the desirable middle ground between extremes of human behavior.

Its arguments would go on to shape global economics and influence world leaders in the late 20th century, but Capitalism and Freedom was largely ignored when it was first published in 1962. The first work written for the general public by American economist Milton Friedman, the book argues that a free market with little government interference is the best way to run society.

In Philosophical Investigations, the Austrian philosopher Ludwig Wittgenstein presents a radical approach to problems in the philosophy of language and the philosophy of mind. In fact, he sets out a radically new conception of philosophy itself. Published in 1953, two years after Wittgenstein's death, many still consider it one of the finest works of 20th century philosophy.

Environmental factors shape our history just as much as - and sometimes more than - human factors. That's the premise of Alfred W. Crosby's 1972 work The Columbian Exchange: Biological and Cultural Consequences of 1492, a key text in environmental history.

Based around a Marxist understanding of class struggle, Lefebvre sees the revolution not just as a political crisis, but also as an assault on inherited privilege and the social hierarchy. Ultimately, it succeeded because people at every level of society - from nobles and the elite bourgeois to peasants and the urban masses - found the will to defy the crown. Lefebvre's book was later interpreted by some as simplistic and overly partisan, designed as a rallying call to his fellow countrymen.

When American sociologist C. Wright Mills's The Sociological Imagination was first published in 1959, it provoked much hostile reaction. This was understandable: the book was a hard-hitting attack on how sociology was practiced - and on a number of leading sociologists. Mills was a fierce critic of both modern capitalism and Soviet-style authoritarianism, and argued that the sociology profession failed to look at how people's problems are connected to the structures of the society in which they live.

Geneva-born thinker Jean-Jacques Rousseau's famous work of political philosophy from 1762 is based on a give-and-take theory of the relation between individual freedom and social order: the social contract that gives the work its name. Rousseau thinks about the issue by starting with what is known as the state of nature, a lawless condition where people are free to do what they like, governed only by their own instinctive sense of justice. People are free, but they are also vulnerable to chaos.

Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

In his 1966 book, The Night Battles, Italian historian Carlo Ginzburg detailed the lives of peasant people who were marginalized in their own society and have been all but forgotten in ours. He created a new school of study, microhistory, which has influenced thinkers from a range of different disciplines. The Night Battles looks at the witch trials of a small group of peasants in 16th-century Italy who believed they turned into animals at night to ward off evil spirits and safeguard their crops.

Born in 1933, Philip Zimbardo is a renowned and controversial American social psychologist who is fascinated by why people can sometimes behave in awful ways. Some psychologists believe people who commit cruelty are innately evil. Zimbardo disagrees. In his 2007 book, The Lucifer Effect, he argued that it is the power of situations around us that can cause otherwise good people to commit "evil", citing many historical examples to illustrate his point.