Mostrando resultados por Editor "SpeakerNet News" en Todas las categorías

When you start creating small, niche-focused one-page Web sites you'll have income streaming into your pocket, whether you're awake or asleep....

If you already have fans of your work (or could gather them), why not create a fan club where people pay month after month for access to your pearls of wisdom? Before starting her own online mentorship program with a monthly fee of $195, Marcia Yudkin extensively researched this new money-making opportunity. Profit from her research and the lessons from her successful launch last fall.

Do you wish you had the right questions to turn a prospect into a client? Or a one-time client into a long-term one? How do you ask questions that dig into the real issues, with prospects, clients, audiences, so you know exactly how to help them, and they see that you offer exceptional value? Wise people are often noted for the insight-generating questions they ask, rather than the answers they provide.

You may be wondering "What is a blog and why would I want one?" You aren't alone. Blogging is said to be one of the hottest Internet trends in the past few years. However, leave it to uber-Internet marketing guru Tom Antion to figure out a commercial use for what is essentially an online journal. He'll walk us through the ins and outs of this easy-to-use tool. If you've avoided starting an e-zine because of concern for the time commitment, come learn about blogging.

This program will show you in detail how to use your articles and content to gain higher search engine placement, draw targeted traffic to your Web site, and grow your mailing list. Then, leverage these contacts to generate bookings, consulting assignments, and further exposure. Learn from Philippa's latest insights and practical take-home techniques as she reveals the inside secrets of her #1 marketing strategy.

Your career is going along fine, yet you haven't had that "big break" you would like. You're making steady progress, but want a quantum leap. Wouldn't it be great if you had a manager, like entertainers do, to help guide your career? John Azzaro has taken what he learned working with entertainers and applied it to speakers like Dewitt Jones, Captain Gerald Coffee, Matt Weinstein, Alan Parisse, Jim Cathcart, Jeff Salz, Bert Decker, and Joan Brock, to name a few.

Maybe you occasionally find that some common "wisdom" touted by the self-proclaimed "gurus" of speaking, training, and consulting just doesn't fit your personal business model. Maybe you want to rethink and retool your business practices, but you're fearful of sacrificing where you are to get where you could be. If these statements ring true, our guest for this session will help you see a different perspective that might help you generate more passion, profits, and personal satisfaction from your work.

You've watched as your colleagues have added teleseminars to their offerings and seen them have great success. You want to start offering these yourself, but you don't know all the intricacies. Where do you start? How do bridge lines work? What format works best? What day of the week and time of day? How much should you charge? What about registration and logistics? And then how do you manage the call itself to give the highest value?

If you can write a sellable proposal, getting an agent is easier than ever. And as a speaker, trainer, or consultant, you have the huge advantage over other writers to help you get the agent you want and become a successful author. As the literary agent for many speakers, trainers, and consultants, Mike will share how you can leverage your skills to get the best agent and book deal.

You know that to maximize your income and ability to help your clients, you need to have products to sell that go beyond your speaking gigs. But how do you design them for maximum impact and how do you sell them with maximum efficiency and profitability: including on the Internet?

Everyone knows that speakers have to have Web sites. Do you know what should be on your Web site to profit from your visitors? If content is king in the world of e-commerce, what's the content that will help speakers book business, sell products, and establish expertise? Join Chris Clarke-Epstein, CSP, as she shares her research into what makes a speaker's Web site work as a marketing tool.

Do you want to know how to develop and sell high-margin products to audience members without selling from the platform? Are you interested in pre-sales to meeting planners, being a Web guru, or just being a great salesperson? Marilee Driscoll will explain how she sells thousands of dollars a month in products - with an average sale of $400 and an average cost of only $25. (You know she's not selling books!)

You may have experienced it: people who don't really want to be in your presentation. Their arms are crossed, they download email on their PDA, do some paperwork, or even read the newspaper. You do your darndest to get them to pay attention. But their boss made them attend. Or your program is mandatory for everyone in the department, division, or company so you've got a roomful of these uncooperative folks.

How do you make a good lasting first impression and set the stage for a big contract, or sell products and services directly from your web site? The answer: by writing copy that leads your prospects in precisely the direction you want them to go.

Evolution didn't prepare us for this: prehistoric humans did not need the ability to read the Wall Street Journal. As speakers, we are in the information business; we are deluged with information coming at us from all directions, and the sense of overwhelm can rob us of productivity and make us feel eternally behind. How do we keep track of all the business and non-business tasks we are working on?

Would you like to plug profit holes in your Web site that are robbing you blind without your ever knowing it? Want to know some simple yet powerful "tricks" that few know and almost no one knows how to institute properly? Are you anxious to learn how to increase sales from bookings, product sales, and consulting services? Join Ford Saeks, the mastermind behind Randy Gage's Internet marketing, as he reveals secrets to successful Web design that produce lots of sales!

You've heard it over and over: You must have a blog. Yet figuring out how to do it never gets to the top of your to-do list. We know your pain, and we're here to help! We'll actually set up a blog, step by step. Tom Gray will walk Rebecca through the process and you can follow along.

You've heard of colleagues making lots of money by getting new clients through the Internet. But you've tried Search Engine Optimization (SEO), AdWords, and other techniques, with only a trickle of new business. You want to find ways to reach new customers, but without continuing to make an Internet marketer or your webmaster rich while you reap just a little. Here's how.

Perhaps you've had good results with an e-marketing campaign, but you want to reach people in a less-temporary manner or reach people for whom you don't have e-mail addresses. It's time to consider using a high-payoff method: snail-mail direct marketing. When you learn the nuances of this proven process, you'll get much better results than an e-mail-only campaign for many products/services.

How can you record and distribute audio products easily in digital format? What are the critical steps you must take to enable customers to download your recordings? John Runnette, one of the industry's most respected audio producers, has agreed to share his tips and techniques on how you can refine, tune up, and expand your content in ways you never thought possible.