Mostrando resultados por Editor "Michael Becker" en Todas las categorías

Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5-------------------------------...

Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content Marketing Institute and explains how he built the business to first serve his core audience, but also with the intention of selling for "Forever Money."This episode is ideal for content marketing professionals and content entrepreneurs who want to ...

Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company).In the future, companies will hire influencers to be part-time evangelists, and will free up salaried employees to go generate influence on their personal name serving as a liaison to the brand.Evangelists and employees will do this indirectly, without pushing product but ...

For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business?In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content!I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a ...

In this episode, I'm share five paths toward status and respect which you can incorporate into your disposition and decision-making right now. They include: (a) articulate thoughts for maximum potency and impact, (b) become more unreachable; when your energy is unreciprocated, walk away, (c) take a stance and have make a claim confidently, (d) seek and create leverage; always optimize for choices, and (e) be willing to "die" (to people and old versions of self).===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------🎓 ...

In this episode,, I'm breaking down the 4-part framework that all humans undergo before we make a decision to act.The purpose of marketing is to facilitate the flow of an audience from indifference to enrollment to devotion... which leads to a stark recognition of a dire need which can't be ignored, thus requiring immediate action.Your job is to break through the periphery, go beyond a preference, become a priority, and position your product as the only solution to an imminent, pressing need.You do this by telling your story, educating your audience about the issue or opportunity at hand, ...

The new generation of millennial entrepreneurs are turning competitors into collaborators. In this episode, I explain how to use a series (like a podcast) to turn would-be competitors into co-creators who spread your brand for you.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/------------------------------...

In this episode, I'm sharing an exclusive snippet from my new mastercourse. I break down a mock 3-step outreach cadence that you can insert into your prospecting work right away.With DMs and inMails today, you've got to get to the value for the recipient up-front (first line) - no fluff, no BS, no wasted space. Abbreviations, brevity and even slang are your friend. As I share in the episode, one trending strategy being used lately is short messages designed to sort of "erk" the prospect in order to trigger a response and open dialogue (e.g., "Michael? Are you there??"). There are a few others ...

In this episode, I explain why members-only content communities are the future of marketing... and how you can take advantage of this shift.The “new" era of marketing isn’t aimed at convincing anyone of anything, but rather creating content communities—and companies—that speak for themselves and sell on your behalf.With content communities, in the subtle energy balance, the company or creator takes the power position.Gated VIP groups are so powerful because they’re owned, reliable, economical mass nurturing ecosystems. Groups are an emerging and effective strategy to drive demand ...

Motivational mashup to dominate your week, own your month, and supercharge your year.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/--------------------------------📲 𝗧𝗘𝗫𝗧 𝗠𝗘 𝗪/ 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: +1 (978) 792-1466=============== Hosted on Acast. See acast.com/...

The most powerful mental model you can polish for maximum returns in life is a powerful decision-making framework. I share how I arrived at my methodology and try to present it in a way that you can take it and incorporate it into your life as well. As you'll hear, the framework is built around five spectrums or pillars:Risk vs. rewardShort term vs. long termMicro vs. macroPain vs. pleasureLocal vs nonlocalFor me, this structure has allowed me to maximize life leverage, returns, and happiness based on my current reality. I hope you find value in the episode!===============📖 𝗚𝗘𝗧 ...

The best subscription models usually offer three tiers — a freemium and/or low barrier-to-entry version, a medium tier, and a “premium” or “platinum” version at the top. Here's how to properly price each of them to drive more signups.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5--------------------------------🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - ...

Norhart is a vertically-integrated real estate development firm committed to providing affordable housing at scale. In today's episode, I'm joined by Mike Kaeding, founding CEO at Norhart. By consolidating purchasing, construction, and property management under one roof, Mike and his team have diminished capital and operational expenditures typically associated with scaling a large company. Norhart began as a family business in Mike's hometown of Minneapolis, but is quickly growing toward a national footprint. In the episode (#70), you'll hear Mike explain his unique business model, why rising...

I'm joined by Trent Stonehouse, founder of VersedLook and Remote CEOs Academy.Trent's focus is empowering entrepreneurs to leverage delegation and systems for growth. Born deaf, Trent faced significant challenges from an early age. However, he didn't let that setback define him. Instead, it fueled his determination to succeed. At the age of five, he regained my hearing, but the early years of his life had already taught him the value of resilience, grit, and perseverance. At 18, Trent began his entrepreneurial journey, carrying with him the resilience he developed in his early years. This ...

I'm joined by David Doss from CKC Fund, a blockchain and crypto investment firm.David is a growth-oriented marketing, strategy, and operations executive with 15 years of experience in building revenue and developing audiences for startups, SMEs, and Fortune 500/Global 2000 digital transformation. He's led broad teams, managed budgets of $5M+, and optimized spend of $100M+.David and I discuss how crypto stacks up against other investment vehicles and why diversification is so important as new but unstable opportunities hit the market. Enjoy!===============================📋 Show Highlights===...

I'm joined by founder turned freelancer Kevin Dooley. Kevin developed his love for entrepreneurship in college by launching a hot dog cart business to pay his rent. This experience was a springboard to future adventures that include an intraprenuer corporate role launching new products, a burrito business, and a B2B SaaS company. Now, he coaches other founders looking to grow their ventures to scale.In our chat, Kevin shares lessons and stories that have helped him become who he is today.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------...

In this live, Haylee and I dissect growth opportunities for a fitness app currently doing about $3M ARR. The app uses AI, and is looking to continue to move with the trends in its niche. The company is also struggling with paid ads.Tap in as we discuss why following the trends may not be the right move plus how to test with paid ads in the right way until you find the right mix. For any app like this, the ceiling is infinite. When your incremental cost to add a new user is $0, the only constraint you have is CAC. Once solved for, you can grow... quick.===============📖 𝗚𝗘𝗧 𝗠𝗬 ...

Welcome to the House of Mastery podcast where I share motivational content and inspirational short stories to help you level up across all facets of your life. For success addicts, mindset masters, and creators looking for that daily dose of fuel to get you in the zone to conquer your day, week, and life. Hosted on Acast. See acast.com/privacy for more information.

In this snippet from my full interview on UP TO THE MIC with Vinny Hale, we discuss several topics including taming expectations when enrolling in coaching programs, how to work when no one is watching, the best way to use books, and more.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/----------------------...

In this episode, Haylee McDonald and I look at challenges and opportunities for a local landscaping business in Tampa, FL. The business does $1M in ARR but has struggled to scale beyond their points of constriction (their offer, their pricing, and their lead generation strategy). We break down the firm's opportunities and share ways they can optimize their front-end offer, boost lead gen in economical ways, and drive retention by adding a subscription service.The business in question has tried running print ads in the local newspaper and sponsoring a little league team in the past. They have a...