Mostrando resultados por Editor "Michael Becker" en Todas las categorías
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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum
- Duración: 20 m
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The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as possible while patiently escorting a portion forward at each threshold much like a dam operator might, to use an analogy. Brands running a Continuum put media at the core of their entire commercial structure, using it as a tool to guide, enrich, and ...
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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum
- 04-11-24
- MODELS OF MASTERS
- Duración: 20 m
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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response
- Duración: 7 m
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In this episode, I'm sharing an exclusive snippet from my upcoming master course. I share five different kinds of cold emails that you can use to cut through the clutter and trigger a response in 2024. These include:The Jewel is offering to shoot over a "pre-made" customized giftThe Obviously Non-Automated Touch includes elements like a voice note, selfie, or proactive proposalThe Re: Thread is where you create a thread with a colleague who asks you to contact a certain prospectThe Invitation to Contribute means asking the lead to share a quote for an in-progress piece of contentThe Case Study...
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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response
- 02-06-24
- MODELS OF MASTERS
- Duración: 7 m
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A Walk with Purpose
- Memoir of a Bioentrepreneur
- De: Michael D. Becker
- Narrado por: Sonny Dufault
- Duración: 9 h y 14 m
- Versión completa
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A Walk with Purpose chronicles Becker's career path from an investment advisor to chief executive officer of an oncology-focused biotechnology company, and finally into a terminal cancer patient confronting his own mortality. It is a memoir about both his life and illness, battling stage 4 head and neck cancer. He was diagnosed in late 2015.
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A Book without Purpose
- De Anonymous User en 12-28-19
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A Walk with Purpose
- Memoir of a Bioentrepreneur
- Narrado por: Sonny Dufault
- Duración: 9 h y 14 m
- Fecha de lanzamiento: 07-05-17
- Idioma: Inglés
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Ep. #120: Monetization, Failing Fast, Lead Management, Scaling Online & Exponential Thinking
- Duración: 17 m
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This is an exclusive episode, taken from my eLearning program (link below). In it, I share a few miscellaneous learnings around monetization timing, failing fast, lead handling, outbound prospecting, exponential thinking, and getting behind mega-trends before they pop.===============📖 𝗠𝗬 𝗕𝗢𝗢𝗞: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/--------------------------------🎓 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------💼 𝗪𝗢𝗥𝗞 ...
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Ep. #119: 10 Things to Consider When Acquiring & Exiting a Business [Exclusive Bonus]
- Duración: 10 m
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This is an exclusive episode, taken from my eLearning program (link below). In it, I dissect 7 things to consider when buying a business and 3 things to do when selling yours.===============📖 𝗠𝗬 𝗕𝗢𝗢𝗞: https://michaelbecker.org/shop--------------------------------🎓 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------------------------------💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/=============== Hosted on Acast. See acast.com/privacy for more information.
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Ep. #79: How Haylee McDonald Overcame Aplastic Anemia to Thriving Business Owner
- Duración: 39 m
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The soul learns best by exposing us to a spectrum of experiences. My guest in episode #79, Haylee Kalani McDonald knows that truth all to well. Before age 10, Haylee was diagnosed with a rare autoimmune condition that forced her to fight for her health in a way no kid should be expected to do. But coming out of that journey enhanced and enriched, Haylee set off to become something even more. In today's chat, she shares a little more about her story. We also talk creativity, entrepreneurship, AI, marketing trends, and awakening to higher levels of purpose.===============📖 𝗚𝗘𝗧 ...
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Ep. #79: How Haylee McDonald Overcame Aplastic Anemia to Thriving Business Owner
- 04-29-23
- MODELS OF MASTERS
- Duración: 39 m
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Ep. #118: Sentiment Management, NPS & Stopping Defective Customers
- Duración: 9 m
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In this episode, I touch on a few topics related to public perception, reputation management, and churn reduction. Specifically, I focus on how to combat negative reviews in the public domain by going above-and-beyond what other companies are doing (and what customers are used to). I also explain how to use cancellation reversals to stop defecting customers from leaving. ===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://...
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Ep. #118: Sentiment Management, NPS & Stopping Defective Customers
- 05-09-24
- MODELS OF MASTERS
- Duración: 9 m
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Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention
- Duración: 15 m
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I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model.There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring products that customers can buy after a one-time initiation.And there are three primary methods to grow CLTV once you do that. You can raise prices incrementally (the quickest but most risky), launch new products (enabling alternative purchase ...
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Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention
- 05-07-24
- MODELS OF MASTERS
- Duración: 15 m
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Ep. #116: Powerful Abundance Activation Workshop [by Anton Wisbiski]
- Duración: 1 h y 8 m
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In this exclusive workshop taken from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares stories, principles and mental frameworks he learned going form rock bottom to consistent $50k months.Anton dives into the two factors that determine, more than anything else, how much abundance you can create in your life. These include:Your level of consciousness—creatively and strategically manipulating the right levers; andYour value in the marketplace—how to uncover and solve real problems for real peopleAnton also explains how to approach business within dynamics of quantum ...
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Ep. #116: Powerful Abundance Activation Workshop [by Anton Wisbiski]
- 04-16-24
- MODELS OF MASTERS
- Duración: 1 h y 8 m
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Ep. #114: My 8 Marketing & Business Growth Principles
- Duración: 8 m
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In this episode, I break down eight marketing and growth principles for business. They include the following:· Delay gratification. Invest in audience, content, and long-term brand equity over vanity metrics or quick cash-outs.· Give more than you get. Maximize consumer surplus to encourage word-of-mouth and grow CLTV.· Attention & trust compound faster than revenue. They are like gold in this new digital economy. Optimize for both.· Business continuity is predicated on genuinely loving customers. Anything less than a raving brand advocate is a loss.· Choose to excel–not to compete. If ...
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Ep. #114: My 8 Marketing & Business Growth Principles
- 04-14-24
- MODELS OF MASTERS
- Duración: 8 m
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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta
- Duración: 4 m
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This episode is an exclusive sneak peak from my new eLearning academy that I just launched in tandem with my upcoming book, CONTENT CAPITALIST.📌 Key Takeaways: Have a "disruptor" mindset; aim to bring more value in a more economical, scalable way than othersWhen you "go meta" on an industry, you encompass and invalidate all prior iterations of a product by being 10x betterThe networked economy with marketplaces and platforms allow massive scalability and interconnectivityIt's often easier to win in high barrier-to-entry industries of the future than saturated ones where all the fish are ...
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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta
- 04-15-24
- MODELS OF MASTERS
- Duración: 4 m
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Ep. #113: Pricing Strategy for High-Ticket & Subscription Products
- Duración: 10 m
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Pricing strategy can make or break a company. In this episode, I explain why it's best to compete on value and brand but not on price; I share why premium pricing is often the most effective strategy, especially if you're going after more affluent buyers; and I compare different models for both high-ticket investments along with monthly membership programs.===============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5--------...
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Ep. #113: Pricing Strategy for High-Ticket & Subscription Products
- 04-13-24
- MODELS OF MASTERS
- Duración: 10 m
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Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge]
- Duración: 7 m
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I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5--------------------------------🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: http://neocore.co/?...
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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate)
- Duración: 20 m
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I was recently selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler as a founder is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance rate for their MENAP arm is even less than that (0.2%). I've been in Dubai for a month getting acclimated and working my tail off on my startup, neocore. In this episode, I share five learnings from the journey thus far. It has not been an easy one for me the past year, but I ...
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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate)
- 03-31-24
- MODELS OF MASTERS
- Duración: 20 m
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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice]
- Duración: 17 m
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Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5-------------------------------...
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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice]
- 03-29-24
- MODELS OF MASTERS
- Duración: 17 m
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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom
- Duración: 13 m
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It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people).In a creator-centric model, the system constraint is the capacity (and limited knowledge base) of the team responsible for creating content. But let’s be honest: most content managers are trained to write for SEO and top-funnel traffic, not for the customer.With a company-centric newsroom, there is no...
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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom
- 04-10-24
- MODELS OF MASTERS
- Duración: 13 m
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Ep. #109: The Intersection of Simulation Theory, Spiritual Ascension & Tech Innovation [Part II]
- Duración: 13 m
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In this episode, I offer thoughts on connected technologies like brain computer interfaces and explain why I cofounded a non-invasive BCI company focused on adaptive content experiences that use EEG data to guide the content you receive (and how you receive it) on your device.============📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR--------------------------------🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5--------------------------------🎧 𝗝𝗢𝗜𝗡 ...
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Ep. #108: The Intersection of Simulation Theory, Spiritual Ascension & Tech Innovation [Part I]
- Duración: 21 m
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In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely) scenario. The truth is that ascension—a divine and spiritual process whereby consciousness progresses toward reintegration with the Oneness, with Source—must happen with technology as a sort of accelerant. We are in the process of catalyzing a quantum shift in Humanity's evolution and technology ...
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Ep. #105: How to Monetize Your Audience & Build a Sellable Content-Led Business [w/ Joe Pulizzi]
- Duración: 14 m
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Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content Marketing Institute and explains how he built the business to first serve his core audience, but also with the intention of selling for "Forever Money."This episode is ideal for content marketing professionals and content entrepreneurs who want to ...
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Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media
- Duración: 17 m
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Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company).In the future, companies will hire influencers to be part-time evangelists, and will free up salaried employees to go generate influence on their personal name serving as a liaison to the brand.Evangelists and employees will do this indirectly, without pushing product but ...
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Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media
- 02-16-24
- MODELS OF MASTERS
- Duración: 17 m
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omgosh!! 😍😍
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No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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The identity comes first: Evie Porter. Once she’s given a name and location by her mysterious boss Mr. Smith, she learns everything there is to know about the town and the people in it. Then the mark: Ryan Sumner. The last piece of the puzzle is the job. Evie isn’t privy to Mr. Smith’s real identity, but she knows this job will be different. Ryan has gotten under her skin, and she’s starting to envision a different sort of life for herself. But Evie can’t make any mistakes—especially after what happened last time.
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In the dark, filthy salt mines of Endovier, an 18-year-old girl is serving a life sentence. She is a trained assassin, the best of her kind, but she made a fatal mistake. She got caught. Young Captain Westfall offers her a deal: her freedom in return for one huge sacrifice. Celaena must represent the prince in a to-the-death tournament - fighting the most gifted thieves and assassins in the land. Live or die, Celaena will be free. Win or lose, she is about to discover her true destiny. But will her assassin's heart be melted?
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I only try on one of Nina’s pristine white dresses once. Just to see what it’s like. But she soon finds out...and by the time I realize my attic bedroom door only locks from the outside, it’s far too late. But I reassure myself: The Winchesters don’t know who I really am. They don’t know what I’m capable of....
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One Big Cliche’
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Narración:
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Here is the novel that will be forever considered a triumph of the imagination. Set on the desert planet Arrakis, Dune is the story of the boy Paul Atreides, who would become the mysterious man known as Maud'dib. He would avenge the traitorous plot against his noble family and would bring to fruition humankind's most ancient and unattainable dream.
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This classic deserves better
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Narración:
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After Lucy is found wandering the streets, covered in her best friend Savvy’s blood, everyone thinks she is a murderer. Lucy and Savvy were the golden girls of their small Texas town: pretty, smart, and enviable. Lucy married a dream guy with a big ring and an even bigger new home. Savvy was the social butterfly loved by all, and if you believe the rumors, especially popular with the men in town. It’s been years since that horrible night, a night Lucy can’t remember anything about, and she has since moved to LA and started a new life.
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Loved the story…hated the music
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Twisted Love
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Historia
Alex Volkov is a devil blessed with the face of an angel and cursed with a past he can't escape. Driven by a tragedy that has haunted him for most of his life, his ruthless pursuits for success and vengeance leave little room for matters of the heart. But when he's forced to look after his best friend's sister, he starts to feel something in his chest. Ava Chen is a free spirit trapped by nightmares of a childhood she can't remember. But despite her past, she's never stopped seeing the beauty in the world . . . including the heart beneath the icy exterior of a man she shouldn't want.
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WHYYYYY THE HYPE
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It Ends with Us
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Narración:
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Historia
Lily hasn’t always had it easy, but that’s never stopped her from working hard for the life she wants. She’s come a long way from the small town where she grew up—she graduated from college, moved to Boston, and started her own business. And when she feels a spark with a gorgeous neurosurgeon named Ryle Kincaid, everything in Lily’s life seems too good to be true.
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Not what I expected.
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House of Earth and Blood
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General
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Narración:
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Historia
Bryce Quinlan had the perfect life-working hard all day and partying all night - until a demon murdered her closest friends, leaving her bereft, wounded, and alone. When the accused is behind bars but the crimes start up again, Bryce finds herself at the heart of the investigation. She'll do whatever it takes to avenge their deaths. Hunt Athalar is a notorious Fallen angel, now enslaved to the Archangels he once attempted to overthrow. His brutal skills and incredible strength have been set to one purpose - to assassinate his boss' enemies, no questions asked.
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What a disappointment
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A Murder to Remember
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- Grabación Original
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General
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Historia
Jane Austen fan Amelia Bennett sneaks away from a dull tour of an English country manor, only to run into a man more dashing than Mr. Darcy himself. About to lose his ancestral home to family debts, charming aristocrat Tom Calder invites his American guest to join him in drinking his way through the estate’s priceless wine collection. But when they wake in his bed the next morning, they’re convinced that in their drunken haze they witnessed a murder. Problem is, the body has vanished and no one believes them.
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Fun rom-com mystery
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