Mostrando resultados por narrador "Mark-Ashby" en Todas las categorías

Starting in 1948 and reaching its climax during the Six-Day War of 1967, The Hope begins the story of Israel, a country fighting for its life - outmatched and surrounded by enemies. Zev Barak, Sam Pasternak, Don Kishote, and Benny Luria are all officers in the Israeli Army, caught up in the sweep of history, fighting the desperate desert battles and meeting the larger-than-life personalities that shaped Israel’s fight for independence.

To see a program successfully through to completion, a program manager must break the work down into simpler, smaller pieces and organize it into interdependent tasks…and this book helps you do just that. Projects require managers, but programs warrant maestros. Tasked with overseeing multiple...

The America’s Cup, first awarded in 1851, is the oldest trophy in international sports, and one of the most hotly contested. In 2000, Larry Ellison, co-founder and billionaire CEO of Oracle Corporation, decided to run for the coveted prize and found an unlikely partner in Norbert Bajurin, a car radiator mechanic who had recently been named Commodore of the blue collar Golden Gate Yacht Club.

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.

The invasion of California has begun, threatening to trigger World War III.

Greater China and its South American allies control Mexico, and their armies are poised on the Rio Grande, ready for the next phase of the North American conquest. It is 2039. The Chinese are launching their secret weapon against the American border fortifications. At the same time, an amphibious fleet steams toward San Francisco. The Chinese have formed the Pan Asian Alliance and signed a war-pact with the South American Federation. Glacial cooling has brought the Earth to the brink of starvation. Now, U.S. soil is the most valuable commodity in the world....

From the beginning, ’68 was a season rocked by national tragedy and sweeping change. Opening Day was postponed and later played in the shadow of Martin Luther King, Jr.’s funeral. That summer, as the pennant races were heating up, the assassination of Robert Kennedy was later followed by rioting at the Democratic National Convention in Chicago. But even as tensions boiled over and violence spilled into the streets, something remarkable was happening in major league ballparks across the country. Pitchers were dominating like never before, and with records falling and shut-outs mounting, many began hailing ’68 as “The Year of the Pitcher".

Mind Games follows the journey of Phil Jackson to the top of basketball’s coaching hierarchy, a rise that took him from obscurity in the Continental Basketball Association to nine championship rings in the NBA. Along the way he turned multimillionaire players on to meditation, transformed the Michael Jordan-led Chicago Bulls from a one-man show to a five-man team of domination, and after battling with Bulls management, ended one dynasty to start another on the West Coast.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.

The end of the Cold War promised a new era of international peace. But instead, violence has proliferated across the globe, not in the form of a superpower arms race or a clash of armies, but in bitter local conflicts marked by terrorism, insurgency, and guerrilla warfare. Former Central Intelligence Agency director James Woolsey likened the post-Cold-War world to "a jungle full of snakes". The emergence of this new, potentially never-ending struggle has forced our military to reevaluate strategies or risk losing hearts, minds, and soldiers the world over.

The pope wanted it, Montesquieu used it, and the Nazis pilfered an Italian noble's villa to get it: the Germania, by the Roman historian Tacitus, took on a life of its own as both an object and an ideology. When Tacitus wrote a not-very-flattering little book about the ancient Germans in 98 CE, at the height of the Roman Empire, he could not have foreseen that the Nazis would extol it as "a bible", nor that Heinrich Himmler, the engineer of the Holocaust, would vow to resurrect Germany on its grounds. But the Germania inspired - and polarized - people long before the rise of the Third Reich.

Matthew Arnold praised the Iliad for its "nobility", as has everyone ever since - but ancient critics praised it for its enargeia, its "bright unbearable reality" (the word used when gods come to earth, not in disguise but as themselves). To retrieve the poem's energy, Alice Oswald has stripped away its story, and her account focuses by turns on Homer's extended similes and on the brief 'biographies' of the minor war-dead, most of whom are little more than names, but each of whom lives and dies unforgettably - and unforgotten - in the copiousness of Homer's glance.

Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest.

Few personalities from classical antiquity are more famous - yet more poorly understood - than Cleopatra VII, queen of Egypt. In this major biography, Duane Roller reveals that Cleopatra was in fact a learned and visionary leader whose overarching goal was always the preservation of her dynasty and kingdom. Roller's authoritative account is the first to be based solely on primary materials from the Greco-Roman period: literary sources, Egyptian documents (Cleopatra's own writings), and representations in art and coinage produced while she was alive.

In the third book of the Invasion America Series, bitter glacial cooling has brought the Earth to the brink of starvation, making U.S. soil the most valuable in the world.From Mexico, the Chinese-dominated Pan-Asian Alliance and the South American Federation smash across the Rio Grande. It is the greatest assault in history.

Lynn Schooler had recently lost a dear friend and was feeling his marriage slipping away from him when he set out on a daring journey - first by boat, then on foot - into the Alaskan wilderness to clear his head. His solo expedition, recounted in Walking Home, is filled with the awe and danger of being on one's own in the wild, being battered by the elements and even, for two harrowing days, becoming the terrified quarry of a grizzly bear. But the formidable, lonely landscape is also rich with human stories....

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

What do revolutions - almost always made in the name of freedom - really change? In this engaging survey, Durschmied looks at major revolts, upheavals, and revolutions over the last 200 years, describing and enriching our understanding of each of these historic and dramatic events. Each revolution has its own dynamic and fascinating cast of characters, but all too often, as this well-researched work shows, the end result is the same: mayhem, betrayal, glory, and death.

In Onward Muslim Soldiers, the author of Islam Unveiled reveals why the threat of violent jihad is growing daily, despite America's recent victory in Iraq. Spencer uncovers the cause of global violence as he goes straight to Muslim sources.