Mostrando resultados por autor "Kenrick Cleveland" en Todas las categorías

In this nineteenth book in the Persuasion Force series, Kenrick Cleveland shows the reader how to give people the illusion of choice whilst leading them exactly where you want them to be. You will learn how to set up double binds, offering a seeming choice between alternatives, which both actually lead to the same decision. You will also learn how to place future thoughts in people's minds, which become a self-fulfilling prophecy: when the circumstances match, the implanted thoughts play out, seemingly the person's own ideas. Finally, you are shown how to reduce or eliminate charge-backs or...

In this eighth book in the Persuasion Force series, Kenrick Cleveland reveals how to lead people to experience the emotions you want them to experience so that they will connect with your message. When making decisions, whether about buying something or about other matters, it is emotions, not facts which win the day. The skill of eliciting emotions is a persuader's best friend. Kenrick teaches a powerful set of strategies to use emotions to your advantage, and you will experience for yourself how powerful this can ve as you read the book and consider the strategies and the questions posed....

In this thirteenth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. Following on from Book Twelve, where we studied the strategies of using temporal patterns to make your client accept a shift in their reality, we now turn our attention to augmenting these with spatial patterns. Spatial patterns in language are crucial, in that they create relationships between things. You will be taught the precise words to use, and the precise sentence structure in which to use them in ...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this third book in the series, Kenrick teaches how to understand the power of names and apply them in your persuasion. He discusses the cultural importance of names and the significance that people place upon them when forming their identity. He then describes how you can apply labels and names, in association with the values you have elicited from people, to cause them to identify with your themes and consequently be led to see you as the solution to their problems. By leading ...

In this second book of Kenrick Cleveland's Millionaire Mind-Set, you'll be lliterally creating your personal universe. The book establishes a practical, step by step framework to completely restructure your life and your reality, your outlook and your goals, from the ground up. Taking snapshots of where you are right now that you can refer back to, the book's structure lets you actually see and experience the changes as they happen. You are taught how to define what it is that you want in a way that will make sure you achieve it, in an absolutely precise and detailed way, a way that creates...

Breaking the Rules is the second e-book in the Dominating Discourses series. It continues its purpose in teaching you the ways to win in every conversation, discussion or presentation. All of us are constrained and confined by our own beliefs and preconceptions and don't even realise it. In these pages you will learn how to analyze the structure of your own presuppositions so that you can 'break the rules' and circumvent them, giving you an enormous tactical advantage in framing your argument. You will learn methods of swiftly and accurately analyzing the values which govern the decisions ...

In this seventh book in the Persuasion Force series, Kenrick Cleveland reviews what readers have learned so far in this series of books and offers advice on blending your persuasion skills and understanding how they work seamlessly together. Much more practical, advanced advice is given on topics such as rhythmic speaking, repetition, setting your intention, rapport and representational systems. Having previously looked at the basic applications of these foundational skills, you will find here a masterclass on using them fluently and fluidly, with many practical anecdotal examples to ...

In this latest book in the Millionaire Mind-Set series, Kenrick Cleveland teaches how to make real breakthroughs in your life and experience success after success using his system. Through a process of fine-tuning and adding focus and specificity to the skills you have learned, you can really step up a gear and manifest the things you want in life. You will learn specific patterns of thinking which will completely change your approach to problem areas, bringing you results where you once had failures. By comparing the things we do well with the things we're not so good at and observing ...

This fourteenth e-book in the Dominating Discourses series deals with using analogies in order to sway an argument. We look at inductive and deductive reasoning and how these are applied to strengthen arguments through analogy. An analogy applies a basic premise, then compares one case with a second case which has similarities, arguing that since the cases are so similar, what is true for the first case must also be true for the second. The book explains the three parts which go to make up an analogy and establishes ways of strengthening these to make an analogy convincing and persuasive. ...

This seventh book of Kenrick Cleveland's Millionaire Mind-Set begins by answering a few questions that readers of the series so far have asked. Important considerations of expertise and credibility are covered, together with suggestions for a three year plan to completely turn your life around. Kenrick goes on to define both courage and fear. The single largest barrier to success with the skills taught in these books is not using them. Some people are afraid to do so; afraid of the consequences if they act. Kenrick demonstrates that possible consequences are never as bad as we imagine them ...

This thirteenth e-book in the Dominating Discourses series concerns appeals to emotion in order to win an argument. It is through appealing to emotion that people may be swayed by an argument which appeals to their sense of justice, of what is right and wrong, instead of relying upon facts. The way in which emotional appeals are constructed and framed are carefully analyzed, so that you can recognize when the emotional comparison is relevant or when it is fallacious. Thus, you can structure your own arguments robustly and be armed to recognize and challenge your opponent's fallacious ...

In the latest boon in the Persuasion Force series, Kenrick Cleveland teaches the importance of understanding the values of the people you are communicating with and seeking to persuade. You can only successfully persuade them when you know what they are looking for: what are their criteria? What is the ultimate outcome they seek? The book teaches exactly how to elicit the criteria of the people you are working with. But it raises things to a whole new level, showing you how to leverage their criteria by amending or adding to it. The fundamental lesson of this book is that criteria can be ...

This twenty-second – and final – e-book in the Dominating Discourses series takes a look at shaping the context of your persuasion and effectively steering people's emotions and beliefs so that their opinions follow. The book begins with a look at appeals to flattery and how to successfully use these to influence someone, without appearing like a flatterer. We then explore different models of framing, in which the context of a discussion can be effectively set and maintained, ensuring it runs in the desired direction. The book concludes with guidelines and examples for framing issues ...

In this fifteenth book in the Persuasion Force series, Kenrick Cleveland talks about the language of beliefs. He explains the difference between beliefs and truths, and demonstrates that beliefs shape the way we think. By leveraging a person's beliefs in your argument, it becomes a whole lot more compelling to them. This book concerns itself mainly with implied cause and effect. The language pattern is constructed to imply a direct relationship between what you are saying and what you want the person to believe. This is done by using the same speech patterns that someone uses when they ...

In this twelfth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. You will take a fresh look at some new presuppositions, this time shifting the temporal patterns of your words to make your client accept a shift in their reality, where their agreement literally becomes a foregone conclusion. By precise strategies and linguistic patterns manipulating the states of before, during and after, you will be able to effectively frame your presentation as a done deal. Another ...

In this tenth book in the Persuasion Force series, Kenrick Cleveland reveals the power of speaking in a way which is artfully vague, using presuppositions to guide your listener's thoughts. It is easily understood that if you tell somebody something, they might believe what you say. However, they will always believe the conclusions that they reach on their own. This book focuses upon presuppositions and language patterns which will allow you to guide a person's thought processes so that they inevitably and independently arrive at the conclusion you want them to reach. And because they have ...

In this eleventh book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. People tend to seek supporting evidence for their beliefs, whilst ignoring evidence that contradicts their beliefs. You will learn how to leverage this to your advantage. Most people believe that “everything happens for a reason” and that “there are no accidents”. These beliefs can be used to connect with their values and lead their thinking to exactly where you want it to be. You can use similar ...

This tenth e-book in the Dominating Discourses series teaches you about arguments which are based around false consequences. Two related logical fallacies are examined. We have all heard the arguments related to the slippery slope: if one thing is permitted, then eventually everything will be permitted as we'll be starting down a path that can't be reversed. Related to this are arguments which ask where do we draw the line? These arguments demand precise definitions where none are available. Both types of argument operate by abusing the concept of a continuum to extrapolate false ...

This twenty-first e-book in the Dominating Discourses series takes a look at cognitive dissonance and how to induce and eliminate it through hypocrisy induction, contrasting behavior against beliefs in order to guide someone to the position you desire. You are then taught how to leverage negative appeals, such as those which highlight shame or loss. The emotional impact of the appeal is used to change behavior in those targeted. You are shown how to frame responsibility in order to absolve yourself of blame, or place the necessity of corrective action upon another in order to persuade them ...

In this twenty-first book in the Persuasion Force series, Kenrick Cleveland shows the reader how to bust fuzzy language. In a method that if almost the opposite of planting suggestions, the persuader is now taught how to get more information in order to redirect the direction of someone's thoughts to where you want them to go. You are used to recognize and challenge distortions and generalizations so that you can turn your listener's direction of thought right around. You are taught how to create a direction through modal operators and universal modifiers. You are also shown how to ...