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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Walt Before Mickey is a look at Walt's decade-long career before he became an international sensation with the creation of Mickey Mouse in 1928.

A dialogue between Socrates and Meno probes the subject of ethics. Can goodness be taught? If it can, then we should be able to find teachers capable of instructing others about what is good and bad, right and wrong, or just and unjust. Socrates and Meno are unable to identify teachers of ethics, and we are left wondering how such knowledge could be acquired. To answer that puzzle, Socrates questions one of Meno’s servants in an attempt to show that we know fundamental ideas by recollecting them.

Mark has a wife and two kids, a sense of purpose, financial security, and a fragile contentment. However wistful his visions of the future, Mark knows who he is. But a summer trip with his abrasive brother-in-law and unhappy sister-in-law leave Mark questioning everything he thinks he knows about his family—and himself.

Welcome to Dhaka, Bangladesh in 2089. A city notorious for its extreme population density has found an unexpected way to not just survive a global climate apocalypse, but thrive: pump enough biological nanotech into the neighborhood and all of the bodies together form a self-sustaining, and even temperate, microclimate. Certain people no longer need food or water, while others can live without functioning organs. So the mercenary Djibrel has to carry a machete wherever he goes. What Djibrel doesn’t know is that his every move is being tracked by the infamous Cyber Mage.

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

The main point of The Diabetes Code is that since overconsumption of carbohydrates in a chronic manner leads to an insulin response in our bodies that causes diabetes, the most effective and fruitful way to reverse the disease is to lessen carbohydrate consumption. Disclaimer: This is an unofficial summary of The Diabetes Code: Prevent and Reverse Type 2 Diabetes Naturally by Jason Fung. The original is available on Amazon and Audible.

As a pastor in Manhattan, John Starke knows the bustle and busyness of our society. But he also knows that prayer is not just for spiritual giants. Prayer, he writes, is for each of us - not because we are full of spiritual wisdom and maturity, but because we are empty. Here is an invitation to discover, via the church's ancient rhythms and with Starke's clear, practical guidance, the possibility of prayer. Here is a book about prayer that is really a book about the whole Christian life.

The Book of Queer Prophets contains modern-day epistles from some of our most important thinkers, writers and activists: Jeanette Winterson tackles religious dogma, Amrou Al-Kadhi writes about trying to make it as a Muslim drag queen in London, John Bell writes about his decision to come out later in life, Tamsin Omond remembers getting married in the middle of a protest and Kate Bottley explains her journey to becoming an LGBT ally.

Amrou knew they were gay when, aged 10, they first laid eyes on Macaulay Culkin in Home Alone. It was love at first sight. Amrou’s parents weren’t so happy.... From that moment on, Amrou began searching in all the wrong places for ways to make their divided self whole again. Life as a Unicorn is a hilarious yet devastating story of a search for belonging, following the painful and surprising process of transforming from a god-fearing Muslim boy to a queer drag queen, strutting the stage in seven-inch heels and saying the things nobody else dares to....

This is a rousing, old-fashioned tale that Grey based on the true story of a chapter of Western history -the deadly feud of the Tonto Basin in Arizona, also known as "The Pleasant Valley War."It might be compared to an Old West Romeo and Juliet with two feuding families and two star crossed sweethearts. Family loyalty, forbidden love and rivalry between cattle ranchers and sheep herders are all wrapped up in this classic western tale.

Twenty more stories in this popular series by Edith Nesbit, Hans Christian Anderson, Abby Phillips Walker, The Brothers Grimm, L. Frank Baum, Frank Stockton, Henry Beston, Nathaniel Hawthrone, Olive Thorn Miller, Ignas Kunos, Mary E. Wilkins Freeman, and Anna R. Annan.

Socrates is in prison, sentenced to die when the sun sets. In this final conversation, he asks what will become of him once he drinks the poison prescribed for his execution. Socrates and his friends examine several arguments designed to prove that the soul is immortal. This quest leads him to the broader topic of the nature of mind and its connection not only to human existence but also to the cosmos itself. What could be a better way to pass the time between now and the sunset? Plato lived in Athens, Greece.

In 2012, American journalist Theo Padnos, fluent in Arabic, Russian, German, and French, traveled to a Turkish border town to write and report on the Syrian civil war. One afternoon in October, while walking through an olive grove, he met three young Syrians - who turned out to be al Qaeda operatives - and they captured him and kept him prisoner for nearly two years. On his first day, in the first of many prisons, Padnos was given a blindfold - a grime-stained scrap of fabric - that was his only possession throughout his horrific ordeal.

Virtuoso wordplay, irresistible rhythm, and laugh-out-loud humor abound in the first kids' book by the one and only "Weird Al" Yankovic. This unbridled celebration of creativity and possibility invites listeners of all ages to consider afresh what they want to be when they grow up.

Gorgias of Leontini, a famous teacher of rhetoric, has come to Athens to recruit students, promising to teach them how to become leaders in politics and business. A group has gathered at Callicles' house to hear Gorgias demonstrate the power of his art. This dialogue blends comic and serious discussion of the best life, providing a penetrating examination of ethics. Is it better to suffer evil or to do evil? Is it better to do something wrong and avoid being caught or to be caught and punished? Is pleasure the same as goodness?

Britt Reid, like all great crime fighters, hid his identity - behind an alter-ego. As the Green Hornet, he was often a suspect in the very crimes he ultimately solved. He buzzed into homes across the country, promoting law and order, while staying just one step ahead of the law himself! Join him and his faithful sidekick Kato as they "hunt the biggest of all game, public enemies who try to destroy our America" in 20 nail-biting adventures - many of which are available here to the public for the first time since their original broadcast.

A heartbreaking love story about people we carry with us, who change our lives. Inspired by the true story of a Canadian soldier and a young Dutch Resistance woman during World War II. Ardagh Cadieu joins up to fight to overcome his troubled past, but when the shooting starts, he struggles to move forward, hesitating. The loss of his mentor and the tragedy that followed holds him back. Does he have what it takes to fight and survive, or even to lead? Most of all, will he eventually be able to overcome his burdened past? And at what cost?

An awful lot has happened in the last 100 years or so. In fact, when you look at how much went on in the 20th century, it's amazing it didn't take longer than that. And what have we learnt? A few obvious lessons include: megalomaniac men with moustaches in charge of countries tend to turn out to be bad; anyone who thinks they can explain let alone sort out the Middle East is wrong; France simply cannot be relied upon; America may or may not be the cause of everything good and bad in the world (depending on who you ask).

Philip K. Dick was an award-winning giant of American science fiction, right up there with Ray Bradbury and Isaac Asimov. He became the first science fiction writer ever to be included in The Library of America series. Although he died fairly young at 53, he created many incredible sci-fi stories - 44 published novels and over 120 short stories! These 14 selections represent some of his most imaginative work. Included in this collection are: "Adjustment Team", "The Golden Man", "A World of Talent", "The Last of the Masters", "The Crystal Crypt", and more.