Showing titles in Microeconomics

Cambridge economist Ha-Joon Chang brilliantly debunked many of the predominant myths of neoclassical economics. Now, in an entertaining and accessible primer, he explains how the global economy actually works - in real-world terms. Writing with irreverent wit, a deep knowledge of history and a disregard for conventional economic pieties, Chang offers insights that will never be found in the textbooks.

The United States was founded on the principle of equal opportunity for all, and this ethos continues to inform the nation's collective identity. In reality, however, absolute equality is elusive. The gap between rich and poor has widened in recent decades, and the United States has the highest level of economic inequality of any developed country. Social class and other differences in status reverberate throughout American life, and prejudice based on another's perceived status persists among individuals and groups.

The book is for listeners who would like to learn economics for the fun of it - economics understood not as the study of the economy but as a tool for understanding human behavior: crime, marriage, politics, and much else.

This book brings both life to the science of economics for the average person and possibly some added insight to even those who think they might know the subject. Listening to this book will not make you an economics professor, but it will help you to intelligently talk about economics. More importantly, it will help you perform in your role as a citizen and a voter within a free enterprise economy.

Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to terrorism and prostitution. And with their inimitable style and wit, they will take us on another even more gripping journey of discovery. Superfreakonomics will once again transform the way we look at the world.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" - to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth.

One of the great mysteries of Australian life is that a land of sweeping plains, with one of the lowest population densities on the planet, has a shortage of land for houses. As a result, Sydney’s median house price is the second most expensive on Earth, after Hong Kong’s. The escalation in house prices is a pain that has altered Australian society; it has increased inequality and profoundly changed the relationship between generations – between those who have a house and those who don't. Alan Kohler tells the story of how we got into this mess – and how we might get out of it.

A bold new remedy for the sprawling and wasteful health care industry. In this provocative book, Jonathan Bush, cofounder and CEO of athenahealth, calls for a revolution in health care to give customers more choices, freedom, power, and information, and at far lower prices.

Many people believe that an economy is something out of their control. if you believe that, get ready for your mind to be blown. David will break down each of the 4 components of an economy and how you can take full control over each of them. If you've been struggling in any way in life, it's because you have not Built Your Own Economy.

'Local is Our Future' by Helena Norberg-Hodge connects the dots between our social, economic, ecological and spiritual crises, revealing how a systemic shift from global to local can address these seemingly disparate problems simultaneously. Distilling the wisdom gleaned from four decades of activism and direct experience in both the global North and South, Helena lucidly deconstructs the old narrative of 'progress' through technological advance and corporate growth, while presenting a concise and compelling case for economic localization.

Farm animals have been disappearing from our fields as the production of food has become a global industry. We no longer know for certain what is entering the food chain and what we are eating - as the UK horsemeat scandal demonstrated. We are reaching a tipping point as the farming revolution threatens our countryside, health, and the quality of our food wherever we live in the world.

To most people, the word economics sounds like homework. In Visible Hand, Wall Street Journal op-ed editor Matthew Hennessey brings basic economic principles vividly to life in plain English, without resorting to numbers, graphs, or jargon. This isn’t Fed policy or the stock market. This is the essential stuff: supply and demand, incentives and tradeoffs, scarcity and innovation, work and leisure.

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them.

Hired by ForbesTraveler.com to review some of the most luxurious accommodations on Earth, and then inspired by a chance encounter in Dubai with the impoverished workers whose backbreaking jobs create such opulence, Bob Harris had an epiphany: He would turn his own good fortune into an effort to make lives like theirs better.

Penguin presents the audiobook edition of Licence to be Bad by Jonathan Alred. Over the past 50 years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred in this revelatory new book, it's economics that's to blame.

A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be.

Blogging can look daunting and threatening. Fear not, it will be easy to start a blog even if you have no technical experience. One of the best career options is to learn how to build a blog. Creating a blog is by far one of the simplest and easiest ways to start your own business and earn revenue online (from anywhere in the world). Best part? You don't have to be a qualified blogger for you to start blog - because people who read blogs want a blogger's more dramatic conversational tone.

Now in its second edition, Boombustology is an authoritative, up-to-date guide on the history of booms, busts, and financial cycles. Engaging and accessible, this popular audiobook helps investors, policymakers, and analysts navigate the radical uncertainty that plagues today's uncertain investing and economic environment. Author Vikram Mansharamani, an experienced global equity investor and prominent Harvard University lecturer, presents his multi-disciplinary framework for identifying financial bubbles before they burst.

Dive into an engaging and comprehensible journey through the principles that govern the economy. Build a solid foundation in economics, from basic concepts to the latest trends.