Mostrando títulos en Redacción y Editorial

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

This guide to play reading for students and practitioners of both theater and literature complements, rather than contradicts or repeats, traditional methods of literary analysis of scripts. Ball developed his method during his work as Literary Director at the Guthrie Theater, building his guide on the crafts playwrights of every period and style use. The audiobook is full of tools for students and practitioners to use as they investigate plot, character, theme, and the other crucial parts of the superstructure of a play.

From the longest-running, most influential book review in America, here is its best, funniest, strangest, and most memorable coverage over the past 125 years. Since its first issue on October 10, 1896, The New York Times Book Review has brought the world of ideas to the reading public. It is the...

Far from being a technical manual, Writing Blue Highways: The Story of How a Book Happened is an adventure story of its own. It's a journey of “exploration into the myriad routes of heart and mind that led to the making of a book from the first sorry and now vanished paragraph to the last words that came not from a graphite pencil, but from a letterpress in Tennessee.”

Fellow writers, have you heard about this thing called AI? And that new kid on the block, ChatGPT? Are you curious about its effect on our beloved art of writing or concerned about what all this means? Write With AI: Guide for Fiction and Nonfiction Authors is a step-by-step guide that will show you how to use Artificial Intelligence for both your fiction and nonfiction writing. It will also give you the background to understand the claims, concerns, and limitations of AI technology as well as keep up with the pace of AI-driven change. After reading this book, you will: Get Acquainted with ...

Unlock the gifts and medicine of storytelling as a tool for healing yourself, your community, and the planet. Do you carry a story inside you—one that stirs beneath the surface, whispering to be told? Are you a story catcher, inspired to gather and tell the stories of this time? Or perhaps you...

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.

Everyone has a story, and helping people tell their stories has been Nancy Slonim Aronie’s life mission. Building on her acclaimed Memoir as Medicine, this new guide tackles the short personal essay. With warmth and humor, Nancy provides prompts, inspiration, and hard-won wisdom to empower you to write an unforgettable narrative. You’ll learn to begin with an irresistible hook (“kill ’em with the first line”) and employ compelling direct quotes, drama, vulnerability, universal themes, and self-reflection to get readers into your corner.

Writing for Bliss is most fundamentally about reflection, truth, and freedom. With techniques and prompts for both the seasoned and novice writer, it will lead you to tap into your creativity through storytelling and poetry, examine how life-changing experiences can inspire writing, pursue self-examination and self-discovery through the written word, and understand how published writers have been transformed by writing.

One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader. As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to...

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

Practical and instructive, Egri provides a framework for writers to analyze and enhance their work. Numerous examples from classical and contemporary literature illustrate his principles, making the book a theoretical guide and hands-on manual for improving storytelling skills. "The Art of Dramatic Writing" has left a lasting impact, influencing generations of writers and remaining a staple in creative writing programs. Its enduring relevance lies in its timeless principles, applicable across genres and mediums.

What makes a romance novel a romance? Writing a well-structured romance isn't the same as writing any other genre - something the popular novel and screenwriting guides don't address. The romance arc is made up of its own story beats. Told in conversational (and often irreverent) prose, Romancing the Beat is like sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure - the way she does with her clients, some of whom are regular inhabitants of the best-seller lists.

'The most honest account of addiction I have read. This is an invaluable book'. – Tony Adams. 'I've known the Secret Drug Addict for many years and there is no one better to write about addiction. A must read'. – Neville Southall. What is an addict? Who is susceptible, and why? How can I...

This is the one guide that anyone who writes - whether student, business person, or professional writer - should keep with them whenever they begin to write. Filled with professional tips and a wealth of instructive examples and prompts, this valuable, easy-to-use audio handbook can help solve any and all writing problems.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Have you ever wondered how to improve your English grammar skills with little to no effort at all? How about the most effective ways to master punctuation and structure sentences like a professional book editor? If so, keep reading because you’re in for a treat...The information contained in this audiobook is designed to help fix your grammar skills once and for all. The application of what you learn in this audiobook can help you see results in as little as one week, and change your life forever.

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential. Whether you're a student facing exams, a professional staying current in your field, or simply someone passionate about lifelong learning, this book provides the research-backed strategies you need to transform your cognitive abilities.

This inaugural edition of what will be a yearly collection offers a fascinating variety of essays and crime reporting, taken from regional, national, and international publications. The stories range from reports of homicide at a Toronto massage parlor to blackmail and murder-for-hire in Austin, Texas, to an unusual murder weapon in rural Minnesota. Other stories examine controversial rehabilitation techniques for sexual criminals and explore the phenomenon of victims' relatives appearing as guests at true crime conventions.

Do you have a book inside you? Have you dreamed of becoming a bestselling author—but felt overwhelmed by the process? Whether you're starting from scratch or struggling to sell the book you've already written, #1 Bestseller is your roadmap to turning your message into a published book that readers—and bestseller lists—can't ignore. Written by #1 New York Times bestselling author Robert G. Allen, alongside publishing experts Lyndsey Merryman and Aaron Watson, this book delivers a practical, motivational system designed to take you from idea to launch—working just 30 minutes a day. ...