Mostrando títulos en Redacción y Editorial

Have you ever told yourself, “I’m just not creative”? Or perhaps you’re an artist who once burned with passion, only to watch that flame flicker and fade. Too often, we learn that creativity must justify itself—measured by praise, practicality, or perfection. A dismissive teacher, a skeptical loved one, or the weight of self-doubt can slowly turn art into a performance, leaving the joy of creation behind.

Si tienes una idea de emprendimiento o ya operas tu negocio, pequeño o a gran escala, este libro es para ti. Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

From the Nobel Prize-winning novelist and the acclaimed author of My Name is Red—an inspired, thoughtful, and deeply personal book of essays about reading and writing novels. In this fascinating set of essays, based on the talks he delivered at Harvard University as part of the distinguished...

While writers might disagree over showing versus telling or plotting versus pantsing, none would argue this: If you want to write strong fiction, you must make your readers feel. The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you. That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers.

Being a writer is not just about typing. It's also about surviving the rollercoaster of the creative journey. Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. When you're going through these things, it can feel like you're alone. But actually, they are part of the creative process, and every author goes through them too.

Written with elegance, warmth, and humor, this highly original "teaching memoir" by William Zinsser—renowned bestselling author of On Writing Well—gives you the tools to organize and recover your past, and the confidence to believe in your life narrative. His method is to take you on a memoir of his own: 13 chapters in which he recalls dramatic, amusing, and often surprising moments in his long and varied life as a writer, editor, teacher, and traveler. Along the way, Zinsser pauses to explain the technical decisions he made as he wrote about his life.

The improbable but true story of a man accused of murdering his entire family and the journalist he impersonated while on the run In 2001, Mike Finkel was on top of the world: young, talented, and recently promoted to a plum job at the New York Times Magazine. Then he made an irremediable slip...

On July 22, 2011, Anders Behring Breivik detonated a bomb outside government buildings in central Oslo, killing eight people. He then proceeded to a youth camp on the island of Utøya, where he killed 69 more, most of them teenage members of Norway's governing Labour Party. In One of Us, the journalist Åsne Seierstad tells the story of this terrible day and what led up to it. What made Breivik, a gifted child from an affluent neighborhood in Oslo, become a terrorist?

Dissertation writers need strong, practical advice, as well as someone to assure them that their struggles aren't unique. Joan Bolker, midwife to more than one hundred dissertations and cofounder of the Harvard Writing Center, offers invaluable suggestions for the graduate-student writer.

Partiendo de conceptos básicos (¿qué es una escena?, ¿qué es una secuencia?, ¿cómo lograr el clímax de un acto?, ¿cómo lograr el clímax de una película?) McKee muestra el misterio de las estructuras, explica las características de cada género, define la importancia de la ambientación, la diferencia entre la caracterización y la realidad de un personaje, en suma, todo aquello que hace que un guión destaque por encima de los demás.

Meander, Spiral, Explode is a singular and brilliant elucidation of literary strategies that also brings high spirits and wit to its original conclusions. It is a liberating manifesto that says, Let's leave the outdated modes behind and, in thinking of new modes, bring feeling back to experimentation. It will appeal to serious readers and writers alike.

Over the course of six weeks, listeners learn the radical new skill needed to take their creativity and their creative work to the next level: how to connect with the intuitive power within themselves and trust the answers they receive. For followers of the Artist’s Way program and newcomers alike, this exciting new guidebook will teach listeners how to find greater happiness, productivity, and creative inspiration.

En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que...

Book coach and editor Molly McCowan takes you through the self-editing process in 13 detailed lessons, using a step-by-step method designed to reduce overwhelm and to structure the revision process in the most productive way possible. Working from the big to the little picture of your work, Molly shows you how to strengthen character development, find and fix plot holes, build stronger scenes, focus on smooth pacing and point-of-view issues, elevate your language, and much more.

In the age of artificial intelligence, drafting an essay is as simple as typing a prompt and pressing enter. What does this mean for the art of writing? According to longtime writing teacher John Warner: not very much. More Than Words argues that generative AI programs like ChatGPT not only can kill the student essay but should, since these assignments don’t challenge students to do the real work of writing. To Warner, writing is thinking—discovering your ideas while trying to capture them on a page—and feeling—grappling with what it fundamentally means to be human.

How many times have you gone through something and said “I could write a book about this!”? Now is the time to stop doubting and start planning! Just as every great meal starts with a recipe, every epic novel starts with an epic outline. But is an outline really necessary? Can’t you just wing it? Isn’t all that time on an outline better spent on actually writing? And doesn’t an outline just pour water on that spark of creativity? That’s what you may have heard…until now! Writing is like The Hare and the Tortoise. Slow and steady will always beat quick and careless.

This national bestseller is "a significant contribution to discussions of the art of fiction and a necessary challenge to received views about whose stories are told, how they are told and for whom they are intended" (Laila Lalami, The New York Times Book Review). The traditional writing...

"Writing is spooky," according to Norman Mailer. "There is no routine of an office to keep you going, only the blank page each morning, and you never know where your words are coming from, those divine words." In The Spooky Art, Mailer discusses with signature candor the rewards and trials of the writing life, and recommends the tools to navigate it. Addressing the listener in a conversational tone, he draws on the best of more than fifty years of his own criticism, advice, and detailed observations about the writer's craft.

Durante los últimos sesenta años, la CIA ha conseguido mantener una excelente reputación a pesar de su terrible trayectoria, escondiendo sus errores en archivos de alto secreto. Ahora, Tim Weiner, ganador del Pulitzer por sus trabajos periodísticos sobre los servicios secretos estadounidenses, nos ofrece la historia definitiva de la CIA.