Showing titles in Computers & Technology

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

This book provides the first comprehensive overview of software architecture’s many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford—hands-on practitioners who have taught software architecture classes professionally for years—focus on architecture principles that apply across all technology stacks.

In Turning the Giant, John Berra shares his amazing life's journey that took him from being a shy, uncertain university student to becoming the Chairman of Emerson Process Management. As someone who was voted into the Process Automation Hall of Fame, Berra writes from a place of authority and conviction. Because he has faced countless giants along his path, he knows what it takes to turn them.

Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.

It is difficult to imagine now, but for all its gorgeous scenery, the American West might have been barren tundra as far as most Americans knew well into the 19th century. While the West was advertised as a paradise on earth to citizens in the East and Midwest, many believed the journey too hazardous to be worthwhile — until 1869, when the first transcontinental railroad changed the face of transportation.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

As cyber attacks dominate front-page news, as hackers join the list of global threats, and as top generals warn of a coming cyber war, few books are more timely and enlightening than Dark Territory: The Secret History of Cyber War by Slate columnist and Pulitzer Prize-winning journalist Fred Kaplan.

Three of the world’s most accomplished and deep thinkers come together to explore Artificial Intelligence (AI) and the way it is transforming human society - and what this technology means for us all.

Latest Update: September 2023 (Updated Generative AI Tools - RunwayML, Claude 2, Ideomatic; Additional Resources). "Generative AI is a new form of creativity that will redefine human expression." – Sam Altman. "Generative AI is the most exciting and terrifying technology ever encountered." – Lex Fridman. Do you want an easy guide to understanding AI? Curious about the hype around generative AI? Looking for ways to use ChatGPT, MidJourney or RunwayML for business & personal gain? If you find yourself nodding in agreement, then this book is exactly for you.

Over the last 50 years, humanity has developed an extraordinary shared utility: the global positioning system. Omnipresent, free, and available to all, GPS powers everything from your phone to the Internet to the Mars Rover. Greg Milner tells the sweeping story of GPS, from its conceptual origins as a bomb guidance system to its present ubiquity.

Since the Gutenberg Bible first went on sale in 1455, printing has been viewed as one of the highest achievements of human innovation. But the march of progress hasn't been smooth; downright bizarre is more like it. Printer's Error chronicles some of the strangest and most humorous episodes in the history of Western printing. Take, for example, the Gutenberg Bible. While the book is regarded as the first printed work in the Western world, Gutenberg's name doesn't appear anywhere on it.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact. 

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, compromising our privacy, autonomy, agency, and humanity. Two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can.

From the New York Times best-selling author of Rocket Men and the award-winning biographer of Thomas Paine comes the first complete history of the Atomic Age, a brilliant, magisterial account of the men and women who uncovered the secrets of the nucleus, brought its power to America, and ignited the 20th century.

Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes - good and bad - are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and best-selling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow.

This sweeping history of the Civil War and the Confederacy is told through the lens of its most crucial army: the Army of Northern Virginia, commanded by Robert E. Lee. General Lee's Army takes listeners across the Rebel landscape, from campfires to battlefields to their homes, as it portrays a world of life, death, healing, and hardship.

Through the voices of ordinary people in places far removed from Silicon Valley, Code Dependent explores the impact of a set of powerful, flawed, and often exploitative technologies on individuals, communities, and our wider society. Madhumita Murgia, AI Editor at the FT, exposes how AI can strip away our collective and individual sense of agency – and shatter our illusion of free will.

As a pastor in Silicon Valley, Jay Kim has experienced the digital church in all its splendor. In Analog Church, he grapples with the ramifications of a digital church, from our worship and experience of Christian community to the way we engage Scripture and sacrament. Could it be that in our efforts to stay relevant in our digital age, we've begun to give away the very thing that our age most desperately needs: transcendence? Could it be that the best way to reach new generations is in fact found in a more timeless path?

In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".