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An essential guide to digital marketing for any social enterprise, business trying to do good, or non-profit. Discover how to use digital marketing to get a better return on your marketing dollar, increase your profits, and improve your business's positive impact. If you are not sure if your website is good enough, have an expert tell you that every business needs to be on social media, or have run online advertising and are unsure if it worked - this book is for you. If you want to reach more people and get better results without spending a fortune - this book is for you. If you are unsure...

If you haven’t integrated customer expectations into your risk management program, you’re exposed, even if you’ve done nothing wrong. Quality risk management is an innovative approach to managing risk that combines elements of traditional risk management with quality management to reveal the full range of potential losses facing organizations today. No Complaints, No Lawsuits distills this approach into 11 guiding principles that can ensure that your risk management program is ready to meet today’s demands.

ATTENTION STUDENTS: If you need to write a paper on cooperatives (co-ops), then this is the perfect reference. It's simple, easy to understand, and right to the point. This book focuses on the function of cooperatives as organizations. It defines the principles behind the establishment of co-ops, analyzes the different types of co-ops for individuals and businesses, explores the advantages and disadvantages of membership in co-ops, suggests methods for improving co-ops in general, and discusses the future of this collaboration-based organizational concept. The text is informational and ...

From the best-selling author of Congratulations! Now Get Over Yourself, Ralph Peterson holds nothing back in his latest management manifesto.

Skip the Overwhelm! Turn Your Passion into a Purpose-Driven Nonprofit – Quickly Starting a nonprofit is exciting, but it can also be overwhelming, complicated, confusing, and time-consuming. Nonprofit Setup Simplified takes the guesswork out of the process, walking you through every step with clarity and confidence. Award-winning author and experienced nonprofit founder Michele L. Whetzel shares the exact roadmap she uses to launch nonprofits quickly and effectively – without backtracking or costly mistakes. This book is designed for doers: people with big hearts and big ideas who are ...

Unleash the Power of Machine Learning with "ML Demystified: Unlocking the Power of Machine Learning without the Jargon." This book is your key to demystifying Machine Learning concepts, whether you're a non-technician or a seasoned professional. With clear explanations and real-world examples, this guide empowers you to grasp the transformative potential of Machine Learning without getting lost in technical complexities. Key Features: Engaging storytelling ensures easy comprehension without compromising depth. Clear explanations and relatable examples make Machine Learning accessible to ...

In How to Fundraise: 9 Steps to Asking for Support for Nonprofits, you'll learn the fundamentals of fundraising. This book covers a variety of topics including why fundraising is important, identifying your target demographic of givers, and building the right fundraising team to make your campaign successful. We'll learn many things such as how to set smart goals when fundraising, establishing financial budgets, and how to connect to influencers.

In this step-by-step guide, you will find the actual process you need from idea conception through pre-launch and fulfillment to make your fundraising or crowdfunding campaign a success. I skip all the history of crowdfunding and why it is a great tool for your business to go straight to the point; how to put your campaign on the path to beating its funding goal.

The US has over 1.5 million nonprofits, which touch our lives in countless ways. The finest are inspiring, but unfortunately, too many let us down. Luckily, there's a solution. How to Save the World in Six (Not So Easy) Steps by expert scholar and nonprofit leader David M. Schizer is the ultimate management book for nonprofit professionals, board members, and donors.

What does it mean to be a millennial in this chaotic world? Beyond Snapchat and Tinder, the consumerist culture we’ve inherited, and quarter-life crises, can a millennial aspire to more? Alison Lea Sher argues, yes, we can! Packing herself up in an RV, Sher embarks on a road trip, interviewing 150 of her millennial peers as they begin their adult lives. From kids heading straight to Wall Street after college, to those sleeping on it, Sher asks: “Who are you; what should you do; and how can you step into your destiny as a stakeholder in society?”

It's the dawn of a new era. What we have always been told to "do" in order to be successful, valuable, and fulfilled is shifting. Many of us have been well-trained to follow the leader and do what the experts say. Yet, these same leaders and experts don't know any more than we do about what will work in this current time. We are being asked to learn how to be our own master and authority. Looking In provides compelling guidance for today's leader who wants to experience greater self-awareness and confidence to catalyze their true value, purpose, and potency.

Traditionally, an entrepreneur develops a detailed plan, finds money to fund it, and then pursues it to its conclusion. But conditions can change drastically at any point - you can end up locked into a process based on now-obsolete assumptions. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn": create small, experimental initiatives, get real-world feedback on them quickly, and use that data to identify what works and discard what doesn't. And then test some more.

If you struggle with self-awareness, self-control, empathy, effective communication, persuasion, self-confidence, assertiveness, or social skills, you will greatly benefit from listening to this book. It will provide you with actionable steps for boosting your emotional intelligence. A person’s level of emotional intelligence quotient, or EQ, refers to their ability to identify emotions in themselves and others, and manage them in a beneficial and rewarding way. Emotional intelligence can play a major role in how we interact with others.

Are your board members beating down your door with new donors that are ready to make a gift? If that's not your reality yet, international fundraising trainer Marc A. Pitman's "Ask Without Fear!" is for you!

Applied Wisdom for Nonprofits: Eight Practical Tools for Leadership is a compact and lively handbook for anyone who works in a nonprofit organization. Jim Morgan believes that whatever your job title, you can improve your management skills with understanding and practice. He shares his proven insights into management through easy-to-remember maxims called "Morganisms", designed to allow individuals or teams to think about - and then apply - management principles to complex, real-life situations.

Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google's has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What's the catch?

Who volunteers? Why? What are you willing to do? This title presents the hilarious, heartwarming adventures of a volunteering cynic. Do the feel-good rewards commensurate with the time and effort involved? When Seb Hunter accidentally picks up the phone to a charity Fundraiser one day, he faces a moment of reckoning. It isn't so much that he lacks a social conscience; but he can no longer assuage it by buying the odd copy of the Big Issue and eating Fairtrade chocolate.

The new world of results-driven aid that could put an end to extreme poverty. Drawing on two decades covering global development as editor in chief of Devex, Raj Kumar explores how nontraditional models of philanthropy and aid are empowering the world’s poorest people to make progress.

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better-informed consumers.

Are you ready to awaken your creative genius, navigate uncharted territories, and craft innovative solutions by exploring inventive thinking and adaptability in problem-solving? Embark on an enlightening journey with 'Grow Creative Mindset,' the third book in the 'Successful Intelligence' series. Delve into Sternberg’s Triarchic Theory, exploring the depths of experiential intelligence, novelty creativity, and practical adaptation. Unleash your innate creative potential through exercises and strategies designed to amplify your imaginative prowess, problem-solving finesse, and adaptability...