Mostrando títulos en Pequeñas Empresas y Espíritu Emprendedor

Drawing on two decades at the heart of New Zealand's most successful technology companies–Trade Me, Xero, Vend and Timely–Rowan Simpson unravels the messy reality behind familiar glossy success stories. With raw honesty and sharp analysis, he challenges conventional wisdom by sharing compelling firsthand lessons about focused execution, team building and genuine ecosystem growth.

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.

In this New York Times bestselling “imperative how-to for creativity” (Nick Offerman), Adam Savage—star of Discovery Channel’s Mythbusters—shares his golden rules of creativity, from finding inspiration to following through and successfully making your idea a reality. Every Tool’s a...

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

Put an amazing team of accelerator Startup Mentors in your corner with this entrepreneurial guidebook to help accelerate your Startup! Every new business founder benefits from mentors—and this book brings together the wisdom of many, all in one place. NUMBER 1 NEW RELEASE in multiple categories. “Michael Lyon has written a grounded, practical guide that distills years of accumulated wisdom from what I believe is one of the world’s most collaborative yet ambitious startup ecosystems. Whether you're a first-time founder or a seasoned mentor, an inventor or an investor, an engineer or a ...

With foreword by Robert Kiyosaki, author of Rich Dad Poor Dad, this is a beginner’s guide to true wealth and a level-set for those of you who are on your journey to financial independence. Written by an entrepreneur/doctor who has walked in your shoes and achieved financial freedom, Why Doctors Don’t Get Rich is a self-help book on how to become rich in mind and body.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.

Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.

Throughout your life, you’ve acquired skills and knowledge that other people want. Million Dollar Micro Business is your step-by-step guide to turning that learning into a highly profitable online course. From ideation to launch, award-winning entrepreneur/educator Tina Tower presents a practical and proven approach that has been used by countless people just like you to realise their dreams.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

In Build It Boldly, she calls on the world's 524 million entrepreneurs to embrace a new kind of activism and legacy-building: one that puts people and the planet in the balance of the pursuit of profit and that promotes the kind of optimism necessary for climate resilience.

Movers Marketing: A No B.S. Guide for Moving Companies to Win on Google and Maximize ROI isn’t theory. It’s your untapped digital oil field loaded with tactical tools to leverage online strategies that will change the trajectory of your success–no more missing out on revenue or losing bids. Now, you can take over the market share in your city while ethically stealing leads from your competitors and supercharging your profit.

What if the map to your next breakthrough isn't outside you--but already within? In Wayfinding, reinvention coach Christy Uffelman invites you on a transformative journey across the mountains of your personal and professional growth. Through vulnerable storytelling, real-world insight, and a practical compass of Self-Awareness, Self-Alignment, Self-Trust, and Self-Worth, you’ll learn to navigate your evolution with intention, clarity, and courage. This is not another self-help book. It’s your field guide for growth, packed with wisdom earned on the trail—and shared from the heart.

Creating and implementing a new sustainability program can be daunting–where to start?

With Step-by-Step Cryptocurrency Trading, you can confidently enter the cryptocurrency world, free from fear and intimidation often accompanying it. You'll be able to seize the financial opportunities with unmatched confidence and clarity by applying straightforward and empowering methods to securely buy, sell, swap, stake, and manage digital assets and more.

El mayor retorno de una inversión no es económico, es la tranquilidad. Sin embargo, a menudo gastamos ese dinero en cosas inútiles, más preocupados por la imagen que proyectamos que por lo que realmente necesitamos. O peor, lo acumulamos con ansiedad, con miedo a gastarlo precisamente en aquello que podría mejorar nuestra vida. Explora temas como la envidia, el estatus, la identidad o la inseguridad, así como otras trampas comunes que condicionan nuestras decisiones económicas, y comparte sus lecciones clave para utilizar el dinero de una forma más sabia y reconfortante.

ChatGPT in eine Geldmaschine verwandeln geht über den Hype hinaus und bietet bewährte Strategien für den Aufbau eines erfolgreichen Online-Businesses. Sie lernen, ChatGPT und andere KI-Tools zu nutzen, um Einnahmen einfacher zu generieren.

Actualmente, las startups conforman una industria de 2,8 billones de dólares. Si las mujeres emprendieran más, ¿a cuánto ascendería esa cifra? ¿Cuántos puestos de trabajo se crearían? ¿Cuánto bienestar se generaría? En Emprendedoras , Teresa Alarcos da voz a estas preguntas y a muchas otras relacionadas con la presencia de la mujer en esta cuarta revolución industrial que estamos viviendo, la tecnológica.