Mostrando títulos en Relaciones Públicas

There is no doubt that public relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity, and drive sales, too often common mistakes result in wasted money, finger pointing, and tattered reputations.

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done listening you will come to understand the power your personal brand has and why you should be building it.

Influencer Unleashed is the ultimate step-by-step guide for aspiring content creators, digital entrepreneurs, and everyday dreamers who want to build real influence—and income—in today’s creator economy. Whether you're starting from zero or looking to scale your online presence, this powerful playbook breaks down everything you need to know to grow your audience, create engaging content, and monetize your brand across platforms like Instagram, YouTube, TikTok, and beyond.

Discover the fastest path to organizational growth and impactful messaging through the immersive world of live events. In this book, you'll gain invaluable insights from my 18 years of experience producing world-class events nationwide. Million Dollar Event unveils the strategies that have propelled me to serve prestigious clientele, including US presidents, professional sports teams, Fortune 500 companies, Grammy Award-winning artists, social media influencers, christian ministries, and numerous non-profit organizations.

For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to have a successful public relations program.

Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history.

In the midst of this noisy and busy world if you don't purposely decide to stand-out you will be drowned by competition. This book contains guidelines to help you build an authentic personal brand that will promote your product and services. It's about time to choose yourself and build a brand based on your passions and true purpose in life. In this guide you will: Discover the Laws of Personal Branding. Personal Branding for career Success. How to build a personal brand as a leader. How to use social media to position your brand successfully. A - Z Strategies of building a Personal Brand. ...

Build a Powerful, Profitable Personal Brand—The Celebrity Way What do Oprah, Gary Vee, Kevin Hart, and Taylor Swift have in common? They've mastered the art of personal branding, turning their names into multi-million-dollar business empires. But here's the secret: You don't have to be famous to brand yourself like a celebrity. In The Celebrity Branding Blueprint, you'll learn proven strategies that A-list stars use to dominate their industries—and how you can apply them to build influence, create a loyal fan base, and generate multiple streams of income. ✔ Craft a magnetic personal ...

The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

By reading this book, you will learn: How to organize public communications so that crucial public safety information can get out rapidly. Ways to streamline planning and preparation so that emergency responders can put most of their effort towards situation-specific issues. Factors that make some messages work better than others - how to choose the right words. Skills that make an spokesperson effective in an emergency. How to account for special groups or other elements that make your community's communications unique. Once the importance of the first 60 minutes was recognized and trauma ...

Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and encourage brand loyalty, but the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the current era of fake news. Leaders must now address a highly polarized marketplace.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career. In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.

PR is not what it used to be. Hiring experienced publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an established business or a wannabe personality, people need to know your story...who you are...what you do...why you rock.

This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.

A well-crafted story has the power to literally mold reality, win over hearts, and change minds! The story is the most powerful tool humans have ever discovered. But what makes up a great, expertly constructed story? What’s the difference between a good story and really f--king great story?

This book is for public relations professionals who must photograph their events because the budget doesn't allow hiring a professional photographer, or they think they don't need one. Photographers who want to expand their offerings with event photography will find this introduction practical and informative. There are many things to consider when doing this work. There's nothing like on-the-job training to make you a seasoned professional! We discuss knowing how your camera works, getting the job, preparing for the event, working the room, post-production, and more.

Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. How can you prove your expertise when you’re just starting out or have only been in business a few years? Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t. You can rise to influencer status this year. You can wow browsers with eye-popping credibility that has them begging to punch in their credit card details. And you can do this in six months or less - and possibly even in weeks.

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.