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This episode of The Art of Entrepreneurship is for anyone who’s ever felt overwhelmed by the idea of launching (or re-launching) a brand and doesn’t know where to start.My guest today is Michael Ray, our Strategic Marketing Director at Accelity. Michael and I discuss how to build buzz before a launch, what makes a campaign theme stick, and why launch day isn’t nearly as important as you think. We also cover how to set meaningful goals, maintain excitement long after the big day, and test your way to better results.Make sure you tune in for practical advice on how to launch something new ...

We would love to hear from you! Text "BBMFAM" to (312) 300-1300.Episode 113:Guest Name: Loreal MallettGuest Business: All Butter’d UpEPISODE SUMMARY In this episode of the Black Businesses Matter Podcast, we chat with Loreal Mallett, the Founder of All Butter’d Up, a luxury skincare brand specializing in oil-based, non-greasy body care products that empower busy women to prioritize self-care through thoughtfully curated experiences.Loreal shares her inspiring journey, tracing her love for fragrances and skincare back to her childhood in Chicago’s South Shore neighborhood. ...

Ever wondered why some videos make you pull out your credit card while others just make you yawn?Welcome to Video Lion! Today we're diving into the powerful world of short-form video content – specifically, that sweet spot between 30 seconds and 2 minutes that's driving massive results in 2025.Come with me!

The guide offers strategies for businesses to thrive during economic downturns, detailing recession warning signs, preparation steps, and financial tactics for stability. It emphasizes diversifying income, smart cost-cutting, and technology use. Case studies showcase resilience, with advice on stakeholder negotiation and employee support. It highlights long-term recovery planning and essential leadership qualities. #RecessionPlanning, #BusinessResilience, #EconomicDownturn, #FinancialStrategies, #LeadershipQualities, #StakeholderNegotiation, #TechnologyIntegration

In a time when brands are producing more content than ever, the ones breaking through are doing something radically simple, they’re being real. In this episode, Greg Gibson and Nate Spees are joined by Casey Bevington to explore how authenticity has become the new creative edge. From the rise of in-house creative teams to how content is made, led, and scaled, this conversation unpacks why trust, speed, and creative problem solving are defining the future of brand building. If you’re leading a brand or building one, this one’s for you. This show is sponsored by Grizzly

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In this episode of Networker's Tour Guide, Faithann welcomes Evonne Barrier, founder of Barrier Consulting, a thriving virtual assistant agency. They dive deep into Evonne's journey — from her beginnings in the restaurant industry, through selling insurance and health products, to building a successful agency that supports entrepreneurs with administrative, operations, and SOP (Standard Operating Procedure) services. Evonne shares a powerful analogy about SOPs being like scaffolding for a business, explains why they're critical even for solopreneurs, and highlights how strong documentation ...

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Peter Pernot-Day, Global Head of Strategy and Corporate Affairs at Shein, to explore the innovative strategies propelling Shein's global dominance in the fast fashion industry.Key Discussion Points:AI-Driven Supply Chain: How Shein utilizes artificial intelligence to optimize inventory management and forecast fashion trends, ensuring rapid response to market demands. Micro-Influencer Collaborations: The role of micro-influencers in Shein's marketing strategy and how these partnerships ...

Forget billboards and banner ads — this episode is all about unexpected, low-cost, high-impact marketing moves that big banks simply can’t pull off. Chris and Dan share real-life guerrilla marketing campaigns from community banks that sparked attention, built goodwill, and drove serious local engagement. In this episode: What guerrilla marketing is (and why it works for banks) How surprise and delight builds brand loyalty Real examples: food trucks, cookbooks, classroom giveaways & more Ways to turn offline buzz into social media momentum Compliance watch-outs and how to stay inclusive ...

Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.comDeep research can set you apart from your competitors. In this lesson, you’ll learn how to uncover key information about your top accounts, from organizational structure to pain points and strategic initiatives. Your assignment will involve completing a detailed account research document for one of your highest-priority accounts.

Send us a textCPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about targeting and impressions, but without understanding what CPM tells you, you might be overspending without realizing it.Learn how to calculate CPMs accurately, what ...

Dive into the labyrinth of trademark law with attorney Tiffany Donaldson as she reveals critical insights beyond Trademark 101. What exactly qualifies as a trademark? Far more than just your business name—it's any source identifier that consumers associate with your company, including slogans, logos, symbols, and product line names."I'm loving it." "Finger lickin' good." "We have the meats." These recognizable slogans aren't just catchy marketing—they're valuable trademark assets protected by federal law. When your customers see or hear these distinctive elements, they should immediately ...

Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how CMS choice affects website SEO performance, key features of SEO-friendly CMS platforms, the role of CMS structure in organic growth and visibility, importance of CMS scalability and flexibility for SEO success, and best practices and common pitfalls in CMS SEO optimization. Show NotesConnect With: Jonathan Ames: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // ...

In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Corey Morris, founder and CEO of Voltage, a digital marketing agency in Kansas City. They discuss the unique approach of Voltage in the crowded marketing agency landscape, emphasizing the importance of strategy over gimmicks. Corey shares insights from his book, 'Digital Marketing Success Plan,' outlining a five-step framework for effective digital marketing. The conversation delves into the evolving landscape of SEO, particularly in the context of AI-driven search, and the significance of brand equity. They also ...

Cheri Quinn is a brand and marketing strategist who specializes in asking open and honest questions and listening with an open heart and mind. As the Director of Brand Strategy at Mercury Creative Group, Cheri is a master at discovering and communicating an organization’s essential value. With a wealth of experience in brand strategy, strategic planning, marketing, and communications, she has helped numerous organizations discover their unique value and voice.

You may follow Craig's socials by visiting https://www.applaudablemedia.com or by visiting https://Linktr.ee/applaudable_media Music and sound effects used in this episode are from the https://pixabay.com royalty-free library.

When a relationship starts to break down, the damage isn’t always obvious at first. Small moments of distance, unspoken resentment, or the pressure of outside stress can quietly chip away at the foundation. A demanding career only adds to the strain, making it easy to prioritize work while the relationship fades into the background. Over time, what once felt unshakable can turn into something fragile, where both people feel more like strangers than partners. Dee Tozer, an internationally recognized psychologist and couples master coach, specializes in repairing relationships after betrayal. ...

Seu cliente pediu um post para conversão e você está sem ideias? A solução não é fazer panfletagem digital, é planejar com estratégia! Neste episódio do Papo Social Media, o podcast da mLabs, Rafael Kiso e Bárbara Duarte compartilham ideias de posts para conversão com dicas práticas, dados de comportamento, além de insights sobre formatos e narrativas. Esse papo é ideal para profissionais de social media e agências que buscam gerar leads, vendas e resultados reais com conteúdo nativo, criativo, respeitando a jornada do consumidor e os algoritmos das plataformas de mídias ...

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In this episode we explore how small business owners can launch a podcast without starting from scratch. If you already have blogs, videos, or other content, you’re halfway there. We walk you through how to turn that content into compelling podcast episodes that boost visibility, build authority, and engage your audience.You’ll learn the basics of affordable podcast setup, how to automate episodes using your existing material, and how to distribute your podcast across major platforms like Spotify, Apple, and Amazon. Whether you're short on time or unsure where to start, this episode gives ...