Mostrando títulos en Comportamiento de los Consumidores y Estudio de Mercado

The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives. In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of big finance and tech requires 'cloudmoney'—digital money underpinned by the banking sector—to replace physical cash. 

Building a memorable brand used to require big budgets, creative teams, and endless trial and error. Not anymore. AI has changed the game - and now it’s your turn to take advantage of it. Whether you’re an entrepreneur, creator, small business owner, freelancer, or someone launching something new, you can use AI to build a brand that stands out - without feeling overwhelmed or starting from scratch. This book shows you how to use AI as your personal branding sidekick - not to replace your ideas, but to elevate them. You’ll learn how to uncover your brand identity, speak your ...

80 percent of companies believe they deliver a good customer experience. Yet, only 8 percent of customers agree. Why is there such a disparity? Where do companies go wrong? How can you optimize your customers’ experience? Little Things Big Returns reveals how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains how companies can close the customer experience gap and realize big returns. Research confirms little things happen in the moments that matter most to your customers. By little things I mean human things, the kindnesses and...

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn’t think in terms of channels…physical stores, online stores, websites, mobile apps, social channels, …it’s all a big blur to them. Instead, customers see the company or ...

Have you ever searched for something online only to be inundated with ads for the same product or service on social media? Keeping up with the latest developments in artificial intelligence and how it’s used can leave your head spinning. Understanding algorithms and big data can leave you feeling more confused than ever. Your Introduction to AI: Written by a Human was written to help you understand how algorithms and social media affect our lives. Knowledge is power, and knowing how artificial intelligence is connected to your digital life will help you better manage what you choose to ...

Holistic business owners often prioritize getting and keeping clients over their own well-being and the value system they built their business on. But what if there was a better way? Needing vs. Leading is an award-winning book offering invaluable insights and lessons on eliminating approval-seeking, communicating effectively, and upholding your boundaries with clients. It will guide you through effectively engaging your fears and addressing your inner change work to improve your business practices and client outcomes. With practical exercises that can be engaged with daily, you'll unlock ...

In 2026, there is one skill that separates relevant strategists from obsolete ones. It’s not AI usage. It’s not prompt tricks. It’s depth. AI hasn’t ruined strategy. It has exposed how shallow most of it already was. When everyone can generate clean decks, sharp copy, and endless output, surface thinking becomes visible — and replaceable. Shadow Prompting is the skill that stops the slide into sameness. This playbook shows you how to use AI to uncover what strategy usually avoids — and turn it into clear, defensible direction. Inside, you get: a practical Shadow Prompting ...

Our team of email-marketing gurus are unashamedly biased when it comes to implementing strategies that drive revenue and growth—we know what works and what doesn’t. Using our tried and tested Klaviyo email flows, we will supercharge your growth potential using a unified strategy and customer experience that delivers optimal results.

***WARNING: DO NOT READ THIS BOOK UNLESS YOU WANT MORE BUTTS IN YOUR CHAIR AND LESS ANXIETY!**** --- In an age of social media and instant communications, it often seems as if your work goes unnoticed. It always looks like every other hairstylist you know has a much easier time attracting clients. But do they?

Add that to the constant barrage of confusing and incomplete information our industry is subjected to, and it’s no wonder that you are feeling overwhelmed, over-worked and under-paid. We are continuously exposed to marketing education that sounds good in theory, but is outdated...

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

What is the current ‘coolness factor of your business?’ Today, no matter what city, country or corner of the world your business operates in, even if you run a website, a ‘coolness factor’ is a necessary factor for any business to have in order to connect with today’s modern, technology-driven consumers. In 2019, Generation Z, Generation X, Millennials and Baby Boomers all have something in common. which is that more so than ever, these multigenerational consumers are drawn to spend their available money and disposable income on products and services of companies and brands that ...

Build Around Them: Unlocking Loyalty, Growth and Trust Through Customer Centricity is your go-to manual for transforming the way you do business and building lasting loyalty. Written for any business owner or leader hungry for growth, this hands-on guide dives deep into the essential principles of customer centricity, drawing on years of coaching entrepreneurs and leaders and valuable insights from leading brands. Packed with practical tips, real-world examples, and actionable checklists at the end of every chapter, Build Around Them helps you put customer centricity into action.

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of...

Dive into the adrenaline-fueled world of jet ski racing with "Riding the Wave," a comprehensive guide to carving out a niche in the exhilarating realm of water sports marketing. This eBook is your gateway to understanding and mastering the dynamic intersection of sport, branding, and audience engagement. Begin your journey with an introduction to the evolution of jet ski racing, exploring how this high-octane sport captures the imagination of spectators worldwide. "Riding the Wave" delves into the nuances of niche sports marketing, offering invaluable insights into the opportunities and ...

How To Influence People And Persuade Them To Buy Your Products And Your Ideas ● The Experience of Viewing Powerful Images ● The Revenge of the Couch Potato ● How to Get Someone’s Attention: The Orienting Reflex ● The Power To Convince And Persuade ● The Miracle Of Observational Learning ● A Powerful Learning Model ● The Four Stages Of Persuasion ● Your Guide To Self-Mastery ● The Learning Network In Influence: The power to change your mind with persuasion techniques, you’ll learn how to quickly and easily grab attention, convince and sell. Your mind will transform your...