The Algorithm of Emotions

How to Increase Your Brand’s Chances in AI Chats

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen.

This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity.

Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, Opportunity), this guide helps marketers, strategists, and executives navigate the in-chat choosing era. If you’ve relied on SEO alone, you’ll discover why credibility without resonance is no longer enough—and how to win Uptake by blending trust with passion.

Whether you lead a global brand or a fast-growing startup, this book gives you the tools to survive and thrive in an AI-driven market. Clear, actionable, and rooted in human psychology, it’s a playbook for making your brand not just searchable, but choosable.

Themes:

AI marketing, LLM Uptake, brand strategy, emotional branding, SEO, digital transformation, marketing psychology, business growth, executive strategy, content marketing, trust and passion, HERO framework, chatbots, brand storytelling.