Mostrando títulos en Comportamiento de los Consumidores y Estudio de Mercado

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.

Unveil the Hidden Force Shaping Your Desires and Driving Society Are your deepest desires truly your own? Or are they secretly sculpted by the world around you? Prepare to embark on a mind-bending journey into the heart of human motivation with "Mimetic Desire: The Hidden Driver of Culture and Conflict." This groundbreaking exploration reveals the invisible threads that weave our wants, needs, and aspirations into the very fabric of society. Discover how: • Your "personal" choices may be anything but • Social media amplifies our copycat tendencies • Rivalries and conflicts sprout from...

Can you really start from nothing and become truly secure financially? What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t? It’s not that those people were born...

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that...

An excerpt: "...Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can even link your Twitter account to your Facebook page and have all Tweets show up there as well. Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others..."

Unlock the secrets to mastering the art of prize sourcing with "Prize Hustle," your ultimate guide to securing the best rewards for any occasion. Whether you're organizing a charity auction, corporate event, or community fundraiser, this book will transform the way you hunt for and acquire prizes. Dive into the vibrant world of prize sourcing, beginning with a deep understanding of the prize market and the strategies that underpin successful procurement. Learn to align your prize choices with specific event objectives while carefully managing budget constraints. Discover the power of bulk ...

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

Our team of email-marketing gurus are unashamedly biased when it comes to implementing strategies that drive revenue and growth—we know what works and what doesn’t. Using our tried and tested Klaviyo email flows, we will supercharge your growth potential using a unified strategy and customer experience that delivers optimal results.

In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.

Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars - no matter what your concerns may be. Whether you're trying to book a free checkup, negotiate with a surgeon, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need.

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.

How To Influence People And Persuade Them To Buy Your Products And Your Ideas ● The Experience of Viewing Powerful Images ● The Revenge of the Couch Potato ● How to Get Someone’s Attention: The Orienting Reflex ● The Power To Convince And Persuade ● The Miracle Of Observational Learning ● A Powerful Learning Model ● The Four Stages Of Persuasion ● Your Guide To Self-Mastery ● The Learning Network In Influence: The power to change your mind with persuasion techniques, you’ll learn how to quickly and easily grab attention, convince and sell. Your mind will transform your...

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.

Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.

This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.