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In a pandemic and post-pandemic world, managing a successful law firm is harder than ever. But what if there was one type of marketing lawyers could use that would completely revolutionize the trajectory of their firm? Erik and Elliot Alicea - cofounders of Empirical360 and MarketingBros - systematically lead lawyers to the conclusion that there is one marketing method that rises above the rest, and explain how its value would be immeasurable.

You just created a great blog post. Now what? If your next thought is, "I need to come up with new ideas for Twitter, LinkedIn, Instagram, and my newsletter," you're on the content hamster wheel. This exhausting cycle is the #1 reason solopreneurs burn out and fail to stay consistent. What if you could turn one piece of work into a full week of marketing? The Content Multiplier is Day 7 of your 30-day challenge, and it's designed to get you off the content treadmill for good. This book introduces the "Create Once, Publish Everywhere" system, using your AI toolkit to multiply your efforts, ...

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Social media is one of the most powerful marketing tools that there is today. If you aren’t using social media to promote and advertise your business or personal brand in 2019, you are leaving thousands of dollars or more on the table. The average internet user spends a considerable amount of time on social media, and this has made social networks a great place to acquire customers, but the success of social media marketing is tied to your level of understanding of your audience, channels of communication, and the message that you send out.

The problem when most people start concepting a new creative campaign is, they start from the wrong end. Art directors, particularly if they come from a design background, tend to noodle around in Photoshop, or by looking through stock photos. Writers tend to start by writing headlines, usually funny ones, or ones they think are funny anyway. Or they leaf through last year’s award winners in the same category. But none of this is going to get you any closer to an actual idea. Ideas are the core of a great campaign. In this ebook we’ll explore what an idea is and why it matters, the ...

Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life - and your finances - is to work for yourself. But what many people forget to do is brand their small business. That's a mistake. You see, business branding isn't only for the big guys. Home-based business owners also need to focus on creating a brand that will speak to their customers and forge that ever-important bond between the business and the public.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

The Practical Guide to Binge-Worthy Video Content shows you how to create videos that don’t just get clicks, but keep viewers hooked, loyal, and ready to work with you. With nine revealing audience-retention graphs, you’ll finally see what actually happens during your videos—where viewers stay, where they drop off, and what turns a casual scroll into real attention.

In a world where automation is accelerating and algorithms are reshaping careers, the real competitive advantage is a powerful personal brand. Rising in the Age of AI is your practical roadmap to standing out, staying relevant, and thriving in the future of work. This book shows you how to position yourself as irreplaceable by combining human creativity, strategic thinking, and AI tools—without needing to be a tech expert.

Unlock the full potential of your online advertising efforts with the "Google AdWords Success Bundle, 2 in 1 Bundle." This indispensable collection combines two comprehensive guides that will equip you with the knowledge and skills needed to master Google AdWords, the world's leading online advertising platform.

Looking for a real estate investment that gives you double the returns with minimal ongoing maintenance costs? Do you dream about building a real estate empire but don’t know where to start? Perhaps you’ve heard horror stories from people who’ve bought “investment” properties and then had to drop thousands — or even hundreds of thousands — on repair costs. Or you walk past a house with the same FOR RENT sign day in and day out, imagining the rising panic of a landlord who can’t find a tenant and is sinking deeper and deeper into debt. Like many smart investors, maybe ...

Most agencies don’t lose because their creative got worse. They lose because the market changed what it pays for. In-housing expanded. AI compressed output costs. Procurement got sharper. Overcapacity turned “full service” into a commodity. And too many agencies became desk-bound—remote, tab-bound, dashboard-fed—far from the reality that used to make strategists dangerous. The Buyable Agency is a practical model-shift playbook for agency owners who want to grow again—not by “looking modern,” but by becoming: Easier to buy (clear entry doors, named offers, fixed scope, ...

Whether you're a solopreneur, a startup founder, or a marketing enthusiast with a shoestring budget, this book is your roadmap to crafting a brand identity that makes waves. This book is more than a collection of thoughts and theories. It talks about real things you can do and steps you can take to have the most impact without going broke. If you’re ready to change the trajectory of your brand, industry, and most importantly, your life by learning simple, affordable, and distinctive tools for legacy brand building, start listening to this audiobook today!

SEO expert and Internet marketing authority Dan Howe lays out a simple to follow menu of over 60 actionable ideas sure to generate the traffic you've been looking for.

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google

Pitches aren’t won on slides. They’re won in the client’s head after you leave the room. THE PITCH CHECKLIST is a practical, no-fluff playbook for agencies that need to win more often—without turning pitching into chaos. It shows you how to qualify opportunities before you burn hundreds of hours, map who is really buying (and who can block), and find the human truth behind the business problem—so your strategy becomes a clear choice, not a long list of “options.” And it gives you a repeatable way to create the Bank Safe Click: the moment the insight lands, the concept becomes ...

Social Media Marketing 2021: YouTube Advertising is the inclusive, comprehensive, and all essential guide that every content creator needs to become an influencer of millions while simultaneously advertising and building a massive brand while you’re at it. The secrets, techniques, and strategies to grow your channel in this book are everything that you will need to jumpstart your social media power this year.

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Work Smarter, Create Faster, and Grow Your Brand with Artificial Intelligence Artificial intelligence is transforming marketing faster than any technology before it—and it’s no longer optional. AI will not replace marketers. But marketers who know AI will replace those who don’t. AI for Marketers is a practical, beginner-friendly guide designed to help marketing professionals, entrepreneurs, and creators confidently use AI as a competitive advantage—without needing a technical background or coding skills. Inside this book, you’ll learn how to use AI as your everyday marketing ...