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Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue - that's what the top of the funnel is all about. It can be a marketer's Paradise City, but without focus it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

Are you looking to increase traffic to your website or web service? Google AdWords is among the best ways to do so. This audiobook aims to help you navigate the sometimes confusing world of Internet marketing, specifically in the Google AdWords space. We will walk you through the benefits of using AdWords and the types of advertising you can do. We will show you how to set up an account and build a campaign. And finally, we will reveal to you the secrets of keyword selection, the power of ad descriptions, and the best conversion optimization techniques.

At just 13 years old, he faced a challenge that most teenagers never confront: how to help support his struggling family. Armed with only $100 and an unwavering resolve, he discovered e-commerce drop-shipping and embarked on a journey that would transform his, and his family's life forever. In this compelling memoir and practical guide, you’ll follow his extraordinary rise from middle school student to e-commerce mogul. With vivid personal stories and hard-earned wisdom, he shares how he turned initial setbacks into a thriving business, eventually generating multiple 8-figures by 25.

Nowadays, people spend a tremendous amount of time on their phone, and if you learn to target the right audience Facebook Advertising and Instagram Marketing will help you sell almost anything. This book covers the latest strategies that are working on both platforms right now. YouTube has changed our world, opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And with the right roadmap, you too could be en route to real influence and income.

In the short 15 years of building success for thousands of people who’ve tapped into their platform, Airbnb has rocketed to a billion dollar corporation around the world promoting promise and service to millions of guests and partners. This book will uncover the secret weapons you’ve been looking for to propel you to financial freedoms you never could have imagined before now.

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Are you a Tradeshow SUPERHERO? Or are you an Exhibiting ZOMBIE? Tradeshow marketing can be one of the most profitable and fun marketing channels a company can engage in (the SUPERHERO side). It can also be one of the most frustrating and expensive (the ZOMBIE side). TradeshowGuy Tim Patterson started his TradeshowGuy Blog in December of 2008, and has been blogging about events and tradeshow marketing ever since. The most-read posts are lists. After all, lists are easy to read and they explain things in an orderly method. 66 Lists Making the Most of Your Tradeshow Marketing With dozens and ...

QR Codes for Profit – The Secret Weapon That Will Leave Your Competition in the Dust! Are you ready to transform your self-publishing and online business with a simple yet powerful tool? QR codes are revolutionizing the way authors and entrepreneurs connect with their audience, boost engagement, and explode their sales! In QR Codes for Profit, you'll discover: ✅ How to embed QR codes in your KDP books and Etsy products for massive conversions. ✅ Genius ways to drive traffic to your website, email list, or exclusive content. ✅ The secret to repeat customers—turn a one-time buyer ...

Newspapers throughout the world are going bankrupt and stopping operations. Only a few newspapers able to navigate the nuances of the digital age and capitalize on online content remain. These proven strategies to capitalize on quality content will not only keep your newspaper and publishing company alive, but cause you to thrive in the digital age. ‘Can America’s paper of record survive the death of newsprint? Can journalism?’ These questions Michael Hirschorn of The Atlantic asked when considering the New York Times claim of ‘20 million unique users’ compared to its ‘million ...

Most business owners are great at delivering the product or service they sell. In fact, most are experts at what they do. The biggest problem that most business owners have is dealing with (and suffering from) the ups and downs of business and income, because they don’t have new client generating campaigns in place every week. This timeless audiobook includes over 52 no-cost new client generating campaigns that create leads, referrals, or new clients every day. When you become the trusted, go-to expert, prospects seek you out.

So you started a business or a website and it’s cricket. It’s actually worse if you are already spending so much money but the revenue you are generating can’t be justified. It’s getting more frustrating by the day or worse, your life saving is evaporating on a daily basis. Pardon me. May be you’ve actually built a big business with a marketing department that is losing money on daily basis. Or you’ve attempted to start a business and with difficulty in generating new customers and new business. You are in the right place.

Learn how to start leveraging a breakthrough, a new way of operating at the helm of a business to get more wealth, power, loyalty, respect, and freedom than ever before! In this controversial new book, Charlie Hutton - the man accused of having a cult-like following among male business owners and entrepreneurs - reveals the secrets that have fast become the backbone for the new breed of self-made men.

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

Are you ready to revolutionize your affiliate marketing strategy? "Affiliate Funnel Mastery: Unlocking the Secrets to Profitable Marketing" is your ultimate guide to creating and optimizing offer funnels that drive conversions and maximize earnings. This comprehensive book provides you with the tools, strategies, and insights you need to master the art of affiliate marketing. Overview of Affiliate Marketing: Understand the core concepts, importance, and terminology of affiliate marketing. Learn how this performance-based strategy can significantly impact your business. What is an Offer ...