Storyscaping
Stop Creating Ads, Start Creating Worlds
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Storyscaping
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Narrado por:
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Tim Andres Pabon
Acerca de esta escucha
How to use powerful tools to engage customers with your brand
Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.
- Shows how to map how the consumer engages with the category and product/service
- Explains how to develop an organizing idea and creative plan for an immersive storyscape experience
- Defines the role of marketing channels around the organizing idea
- Establishes how technology can be applied to the experience
Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.
©2014 Gaston Legorburu and Darren McColl (P)2014 Gildan Media LLCLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Storyscaping
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Charles Jones
- 06-22-23
Worthwhile Read with Actionable Tactics
Many books on the business benefits of stories and building of creative practices in general tend not to be so actionable. This book was an outlier as it provided the reader with great insights that can be put into production right away. I highly suggest anyone interested in the topic to read this book for more details.
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