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Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan.

Ever wonder what life was like inside an advertising agency? In this motivational and informative book, you will have a front-row seat to the inner workings of an advertising agency. No other book chronicles the day-to-day work of an advertising account executive during their first year on the job. This book is equal parts of education, inspiration, entertainment, and exposé. When you add them all together, it's 100 percent truth. The struggle and triumph is chronicled in this kiss-and-tell book about agency life and following your dream.

If you're a small business owner, entrepreneur, or solo founder juggling everything from marketing and customer service to content creation and invoicing, this audiobook is your lifeline. Time is your most valuable resource—and burnout is a constant threat. But what if you could reclaim your time, increase productivity, and grow your business without hiring a large team or spending a fortune? Welcome to the world of artificial intelligence—no longer just for big tech companies.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

Vous pouvez obtenir 2 fois, 10 fois ou 100 fois plus de prospects que vous n'en avez actuellement sans rien changer à ce que vous vendez... Le problème, c'est que la plupart des chefs d'entreprise ne savent pas comment obtenir des clients potentiels. J'ai écrit ce livre pour résoudre votre problème de prospects. Aujourd'hui, nos entreprises génèrent plus de 20 000 nouveaux prospects par jour dans seize secteurs d'activité différents.

200 Magnetic Headlines That Convert Fast! Stop the Scroll. Hook the Click. Multiply the Sales In today’s digital battlefield, attention is the new currency — and if your headline doesn’t grab it in seconds, you’ve already lost the sale. Whether you’re a coach launching a course, a creator building a brand, an eCommerce owner running ads, or a marketer scaling campaigns — your success starts with the first line they see. This isn’t just another copywriting book. This is your unfair advantage. 200 Magnetic Headlines That Convert Fast! is your ultimate swipe file of high-...

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.    

FEAT DESCMuchas son las guías prácticas o ensayos escritos y publicados que hablan acerca de cómo vender más libros en Amazon, pero al final nadie se ha atrevido en realidad, a explicar todos los detalles que esconde esta plataforma que te puede catapultar a la fama si aprovechas todo su potencial.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially!People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way?Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially?

Todos los días nos enfrentamos a situaciones en las que necesitamos que otros colaboren con nosotros para alcanzar nuestros objetivos. ¿Existe alguna técnica que haga que quieran ayudarnos y satisfacer nuestras demandas? La respuesta es muy sencilla: ¡Sí! Basado...

Are you tired of having only a few hundred streams on Spotify no matter how hard you try? The world of technology has revolutionized hundreds of industries... One of the most affected has been the music industry. It's becoming less and less necessary for you to be signed to a label to be successful. Now you can upload your music to all the platforms by yourself, you can create marketing campaigns and you can even produce your songs at home. The only problem with this is the need to find good and effective information... Most people who know what they are doing will not give you this ...

AI has replaced the content creator. The meaning maker is next. Because when machines can tell every story, only humans can give them soul. In the new economy of infinite output, content is no longer a skill — it’s a commodity. Algorithms can already write, design, and promote. What they can’t do is believe. So the question isn’t how to produce more — it’s why anyone should care. The ARCHE Method is your map through that collapse. Blending semiotics, brand psychology, and AI insight, Martin N. Gjerløff shows how to evolve from content creationto meaning engineering — building...

Are you ready to align your career with your true strengths and discover your profitable niche? Find Your Profitable Niche is your essential guide to uncovering the areas where your unique abilities meet market demand. This book offers actionable insights on identifying the paths of least resistance, allowing you to develop a fulfilling, long-term career that reflects your purpose. Have you ever wondered how to identify the opportunities that fit your personality? Are you curious about how to stand out and add value to your niche? This book answers these questions and more. Key chapters ...

Unleash the power of AI and redefine your affiliate marketing strategy with Affiliate Marketing with AI Videos. This comprehensive guide takes you on an exhilarating journey through the transformative world of AI-enhanced video marketing. Dive deep into the basics of affiliate marketing and explore how cutting-edge AI technology is revolutionizing the way videos are created and consumed. In a world where niche selection can make or break your success, discover strategies to identify and capitalize on profitable niches, even drilling down to the coveted 4th tier. Harness powerful AI tools to...

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

Unified Marketing Strategy was written to help business owners build successful systems within their organization. It will help CEOs instruct and follow up with the C-level executives on big picture initiatives to further build their organizations. It will also help marketing and advertising professionals further develop their media planning. Unified Marketing Strategy will explain how to bridge all customer experience touchpoints from advertising to sales, to operations and post-sale follow up.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

The secret to creating the ultimate, successful YouTube channel. Do you have a YouTube channel that you spend all your free time on to perfect, and yet you still don’t get the reach or increase in subscribers you hope for? Are you considering starting your own channel but want to make sure you’re doing it right the first time around? Every successful YouTuber in the world has made a branded channel and influenced millions through a trial-and-error process. They have made mistakes throughout their careers, learned from them, and built their channels based on those lessons.