Mostrando títulos en Marketing y Ventas

Michael Leppo has been highly successful sales and marketing professional for over 30 years. During this time he has consulted with some of the largest companies in the world, managed over 1,000 sales professionals, trained over 16,000 sales professionals on how to be their company’s top producer, and helped thousands of companies increase their revenue and sales effectiveness. His knowledge of the sales process and sales leadership has led him to prosper in the corporate and entrepreneurial world during his career. The Pocket Motivation Series of books was written with one sole purpose: ...

Revised May 2025 “Thad McIlroy brings his expertise to bear on one of the most important and potentially disruptive forces in contemporary publishing: the impact of generative AI. Rich in insight… The AI Revolution in Book Publishing is foundational for anyone who wants to understand how artificial intelligence is affecting both writing and publishing.” — Maja Thomas, Chief Innovation Officer, Hachette Livre “A great overview of how AI might, or might not, fit into trade publishing. Thad’s analysis of the current state of the business adds important context to how the new ...

This is a must read for every professional who chooses sales as their profession. This book shows you how you can become a top producing sales professional without memorizing cumbersome scripts. While at the same time, it shows you exactly what to do become your company's top producer. This book has been read by professionals all around globe who have gone on to break sales records across many different types of industry's. The Sales Superstar Bible is your passport to a world where you transform yourself from a salesperson to a high powered consultant and trusted advisor to your client's.

HOW NOT SPEAKING LEADS TO TREMENDOUS SALES SUCCESS

Fred was a born salesman. When he walked into a room he made his presence known, and boy could he talk. No one could talk like Fred. During the 80’s, 90’s, and early 2000’s Fred set every record at his company. And then inexplicably his sales started drying up. He went from number one in his company to the bottom 5% within two years. Fred did not know what to do, he contemplated quitting. Lucky for him the Sales Ghost entered his life.

The Pocket Motivation Series of books was written with one sole purpose: To help you, your loved ones, your business, and your co-workers become more successful. Each book is written in easy to understand motivational expressions that get the point across. At the same time these expressions were written so anyone could remember and implement them immediately.

Ship Generative AI Assets Faster Without Losing Your Brand Voice. Volume is not the problem. Drift is. Creative AI at Scale shows creators, editors, and growth leaders how to encode brand truth in reusable patterns, pair those patterns with prompt kits, and prove lift with small, believable tests. The result is steady throughput, fewer rewrites, and readouts your sponsors can trust. In one focused playbook, you will build a pattern library from your best work, turn patterns into prompt kits that survive model changes, and install three review lenses that protect voice, policy, and ...

Shut up is about getting you the salesperson to do exactly that, shut the BEEP up (My children do not let me swear). This five minute read will tell you exactly why you need to shut the beep up and how this will translate in making your sales soar. So shut the beep up and start reading. Best, Michael

初対面が多い場で突然振られた際に、笑いを狙うのは非常に難しく、かえって空気を固めてしまうリスクがあります。 目指すべきは、芸人さんのような大爆笑ではなく、場の雰囲気を穏やかにすること。そのために、聞き手との人間関係がまだできていない場合でも使える、安全なユーモア戦略が3つあります。安全かつ効果的に場を和ませるユーモアを取り入れるために、この準備と配置のテクニックを実践してみませんか？ ▼番組...

Meet Alex Kirby, former teacher, mom of two, and marketing strategist with a passion for the hospitality industry. In this episode, Alex opens up about her journey to building a digital marketing business, balancing mom life, rebranding, and how she found her niche in an industry she truly loves. Tune in to hear Alex's story and advice — this is perfect for anyone looking to rebrand, build their business, or just find that balance of it all without sacrificing all the moment moms in between.This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use ...

In this episode we explore with Alexis Eyre, co-founder of the Sustainable Marketing Compas and co-author of Sustainable Marketing, whether embedding sustainability at the heart of our strategy be the key to unlocking greater creativity and effectiveness in our marketing.Alexis shares what drove her to make a change in her career to focus on sustainability and how she is working now to change the industry.We hear of her frustrations about the lack of creativity and the ineffectiveness and inefficiency that is often taken for granted in marketing. She invites us to start with the impact that we...

L' intervista al presidente del Distretto Turistico dei Laghi descrive il processo di fusione tra le ATL di Quadrante e la stagione turistica che ha visto un piccolo calo dei mercati classici dei laghi del Piemonte. Fa anche un piccolo (ma importante!) errore rispetto alla nuova normativa relativa alle guide turistiche (link: https://www.youtube.com/watch?v=6kZ0ijbnCVA)Purtroppo, durante la puntata del "Sasso nello Stagno", no si accenna alla aprticolare congiuntura economica del settore "terziario" ed alla sinergia commercio-turismo (link: https://www.youtube.com/watch?v=uvLBSoBHZvI)... ...

Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team without losing its edgeWhy Emma believes “disruption creates opportunity” and how to manage change in ...

IKEA made a bed for your phone. Whole Foods turned a grocery list into a cultural forecast. Volkswagen’s top-selling product isn’t a car—it’s sausage.This week on BRANDED Weekly, Ben Kaplan (Founder + CEO, Top Agency) breaks down how brands stopped reacting to culture and started writing it. From IKEA’s behavioral design experiments to Whole Foods’ 2026 trend report and Volkswagen’s nostalgia-driven empire, today’s most powerful brands aren’t selling products—they’re engineering habits, identity, and emotion.We unpack: IKEA’s Phone Bed — gamifying guilt and ...

出版がなぜブランディングにつながるのか？ その理由は、派手な宣伝ではなく “自分の内側を整えるプロセス” にあります。 本を書くことで、これまでぼんやりしていた想いや理念が整理され、「自分は何を大切にしているのか」という軸がはっきりしていきます。 その言葉がそのまま“あなたのブランドストーリー”となり、発信や営業の場面で自然と一貫性が生まれるようになるんです。 また、出版した本は長く残ります。 だからこそ...

“Have your clients spend more with you”, it’s something people harp on about but “HOW do I do this” is your real question. I’ve got you covered, iIn this episode by listening [and taking notes], you’ll learn:Understanding the annual value of a clientSix strategies; three do’s and three don’ts that will help you to ensure clients are spending upwards of $10K-$20K (and more) per year with youThe importance of applying this these ideas to each conversation and interactionEnjoy!Resources: WebsiteFacebookFacebook Group LinkedIn Instagram If you’d like to work together with me as...

Si quieres aprender a usar la IA para definir tu marca personal y crear contenido mucho más relevante, esta semana voy a subir la clase y el asistente.Puedes registrarte para verla aquí: https://traseldivan.es/registro/

Θα θέλαμε να εκφράσουμε τις πιο θερμές μας ευχαριστίες στο Μεσογειακό Κέντρο Ικανοτήτων Αγροδιατροφής – MACC για τη φιλοξενία, τη στήριξη και τη συνεργασία στο πλαίσιο της Παγκρήτιας Αγροκτηνοτροφικής Έκθεσης Αρκαλοχωρίου 2025. 🌿Η ένταξή μας στη “γειτονιά” του MACC είναι για εμάς πραγματικά τιμητική και ουσιαστική. Δεν είναι ...

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In episode 51, Gerda dives into one of her favourite and most transformative topics, being how proper business planning, done the allied health way, sets thriving practice owners apart from those stuck in constant catch-up mode. Gerda unpacks why generic planning systems just don’t work for the realities of private practice, and shares a practical, values-driven approach that brings calm, clarity, and momentum to your business.You’ll hear why planning isn’t just about pretty to-do lists or new diaries, but a true leadership skill that anchors your vision, keeps you aligned, and helps ...