Mostrando títulos en Marketing y Ventas

What if every action in your business produced disproportionately larger results, not by working harder, but by thinking, operating, and scaling differently? Most entrepreneurs are trapped in linear growth: more ads, more effort, more complexity… and diminishing returns. The problem isn’t effort, it’s structure. Linear tactics stall. Leveraged systems compound. Levers shows you how to escape the linear trap and engineer exponential growth using a proven, real-world framework grounded in dozens of business examples and case studies. Unlike traditional business books overloaded with ...

The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Looking for an online business that you can do from home? Ready to try out Dropshipping? Learn what you need to get started! A lot of people have tried drop-shipping, but not all have found success. It’s not that it’s not profitable, or that some don’t have what it takes. Everyone has what it takes: The secret is in the planning. Just like any online business, you must plan, learn the process, and market your brand. Not everyone knows these from the get-go. With this guide, you can learn what you need to get started with drop-shipping and find success in it.

The job of the sales manager is to recruit, manage, and motivate a top team of high-performing sales professionals. This audiobook shows you how to do it. World-renowned sales expert Brian Tracy has spent decades studying what sets the most successful sales managers and professionals apart from the rest - and now, in this guide, he distills these simple but powerful strategies.

Vlog Like a Boss is the complete guide to video blogging. Amy Schmittauer is the Vlog Boss. As a new media triple threat - YouTuber, keynote speaker, and author - she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve.

Winning is not a some of the time activity it is an all of the time activity. Success in sales takes talent, skills, discipline, practice, and most importantly honesty with a genuine concern for the client. Experienced sales professional and entrepreneur, Nathan Jamail has developed a playbook of techniques and best practices, which have allowed hundreds of sales teams to find success. The Sales Leaders Playbook focuses on how to build and lead a winning team.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats.

Drawing on 30,000 years of storytelling, Story 10x delivers a fresh approach for how to inspire and influence in the digital age. Most people think of storytelling as “once upon” fairy tales or how to tell a better anecdote. In reality, getting clear on your strategic narrative is how you navigate hypergrowth. Here, you’ll learn how to craft an undeniable story - a three-step narrative framework for any high-stakes presentation.

Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.

This audio is a compilation of six legendary speakers including Cavett Robert, Bill Gove, Dave Yoho, Og Mandino, Dr. Charles Jarvis, and Alan Cimberg. Upon its release it was one of the top-selling audios in the United States. The popularity of this product is a testimony to the skill, style, and uniqueness of these speakers, each of whom was a major contributor to the early success of the National Speakers Association. Listen to these six Masters of Motivation in their original unedited state.

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

Real estate can take people by the horns and toss them around. Doors Open When You Knock is about wrestling control back so that you can leave chaos and uncertainty behind, creating a business and a life that brings joy and fulfillment.This book explores what is possible for you—if you are willing to look. It is about being clear. Taking intentional action over time. Developing patience and gratitude. Being responsible. Because if you want boundless opportunity and freedom, it doesn’t happen by accident, it happens on purpose: Doors Open When You Knock.

Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.

You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us.

SEIZE YOUR MOMENT You are here for one reason. Because you are ready. Prepared. Willing to delve deeper and think clearer. Ready more than ever, to learn the time-tested, all-powerful, evidence-based forces of mankind's most effective communication: Advanced Body Language Did you know that body language and nonverbal communication are the most powerful forms of communication known today? That transmitting the unsaid can literally change the neurochemical, electro-chemical properties of your environment, body and brain? That body language is an all-encompassing approach to success in life, ...

“Packed with transformative insights, Dealmaking will help a new generation of business leaders get to yes.”—William Ury, coauthor of Getting to Yes Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved...

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

If you’re an entrepreneur, then you most likely have heard of sales funnels. There has been much talk about sales funnels and creating leads for a reason...it helps your business make bank. But, what is a sales funnel and how can you integrate it into your business? In this book, you’ll find everything you need to know about sales funnels and how it can give your business a boost.