Showing results for "Positioning: The Battle for Your Mind Jack Trout" in All Categories
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
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An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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branding Bible-ish
- By Los on 03-15-24
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Release date: 07-20-21
- Language: English
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