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To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the emergence of platform capitalism. This book critically examines these new business forms.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated - but entrepreneurs and investors can understand what makes the giants work and learn the keys to lasting success in the digital economy.

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

Until recently, infrastructure was the backbone of organizations' operating software they developed in-house. But now that cloud vendors run the computers, companies can finally bring the benefits of agile custom-centricity to their own developers. Adding product management to infrastructure organizations is now all the rage. But how's that possible when infrastructure is still the operational layer of the company?

Kubernetes has become the dominant container orchestrator, but many organizations that have recently adopted this system are still struggling to run actual production workloads. In this practical book, four software engineers from VMware bring their shared experiences running Kubernetes in production and provide insight on key challenges and best practices.

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.

Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design ...

Great leaders are driven to win. Yet career wins can come at great cost to your health, relationships, and personal well-being. Why does it seem impossible to both win at work and succeed at life? Michael Hyatt knows we can do better because he's seen it in his more than four decades as a successful executive and a loving and present husband and father. Today Michael and his daughter, Megan Hyatt Miller, coach leaders to live the double win.

Competition is moving beyond industry to ecosystem. Are you ready? In the shift from pipeline to platform, value is no longer created by your company's product or process alone - it's created through interactions. And the strategy you used to become an industry leader won't help you compete in an evolving and complex ecosystem. If you listen to nothing else on platforms and ecosystems, listen to these 10 articles by experts in the field.

The Platform Engineering Podcast is a show about the real work of building and running internal platforms — hosted by Cory O’Daniel, longtime infrastructure and software engineer, and CEO/cofounder of Massdriver. Each episode features candid conversations with the engineers, leads, and builders shaping platform engineering today. Topics range from org structure and team ownership to infrastructure design, developer experience, and the tradeoffs behind every “it depends.” Cory brings two decades of experience building platforms — and now spends his time thinking about how teams scale ...

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

An author’s platform is absolutely vital to your success as an indie writer. Consisting of your website, social media, and outreach efforts, the platform gives you the tools to reach others who might by your book. It also is a way for potential readers to stumble upon your book. Create Your Author’s Platform helps you build those tools to promote your books. Using practical, easy-to-understand explanations, Create Your Author’s Platform covers constructing a website, blogging, mailing lists, newsletters, social media, press releases, and book readings/signings. The tips come from a ...

This book is for social media users who want to be seen, known, and followed and who want to take what they have to say to the multitudes! The reader will learn how to take their social media presence to all of the next levels and maximize the monetization that comes with a huge following. Learn how to identify your core audience, magnify visibility, and achieve and maintain connectivity. Step-by-step guidance is provided to achieve exactly what you want on ALL platforms.

In today’s fast-paced digital world, mastering social media is no longer optional—it’s essential. Social Media Marketing: Building Your Brand, Reach Across Platforms With Proven Strategies is your ultimate guide to harnessing the power of Facebook, Instagram, TikTok, YouTube, LinkedIn, and beyond to grow your brand, increase engagement, and drive real results.

Ready to Start Writing Your Book? Discover What Every First-Time Author Needs to Know For years now, you’ve been saying, “I need to write this book.” But every year, you still don’t write it. The real reason… basically, you don’t know where to start. Sure, you’ve jotted down some notes on your phone and you’ve scripted content or scenes out in your head, but when it actually comes to the writing process, you’re stuck and nothing has made it onto paper. You’ve tried Googling and YouTubing ways to get started, but each article or video just leads you further down the ...

Inspector Sebastian Bell arrives at Paddington station through thick Victorian mist, hoping to reconcile with his estranged brother. Instead, he discovers a young woman’s body in an abandoned trunk, stabbed with a peculiar bone-handled knife. But with no clues to her identity and his new boss dismissing the case, Sebastian’s investigation seems doomed.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.