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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Executives, investors, and the business press routinely chant the mantra that corporations are required to "maximize shareholder value." In this path-breaking book, renowned corporate expert Lynn Stout debunks the myth that corporate law mandates shareholder primacy. Stout shows how shareholder value thinking endangers not only investors but the rest of us as well.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential.

FBI agent Ava James has taken down many murderers. This time she might have met her match. While working on the Margot Carter case, Ava decides to follow a hunch. One to help narrow down the Housewife Killer suspect list. It’s been years, no one has been able to capture the elusive predator. A maniac that is killing young women and dressing them up as a 50’s housewife. In the background of this case, Ava tries to sort out her feelings for Ellis.

Here is a special edition 20th anniversary release of the #1 New York Times bestselling novel that reignited the entire Star Wars publishing phenomenon—unabridged for the first time. The biggest event in the history of Star Wars books, Heir to the Empire follows the adventures of Luke...

After a few hiccups and mix-ups, she is seated on an aisle seat. The window seat that should have been hers is taken by a beautiful young woman with red hair. After making a note of her surroundings, Ava decides to get some shut-eye. A few hours into the flight, Ava is abruptly woken up from a nightmare. As she takes notes of her surroundings once more, she notices something off about the woman in the window seat.

New translation of The Metamorphosis by Franz Kafka. Poor Gregor Samsa! This guy wakes up one morning to discover that he's become a "monstrous vermin". The first pages of The Metamorphosis where Gregor tries to communicate through the bedroom door with his family, who think he's merely being lazy, is vintage screwball comedy. Indeed, scholars and readers alike have delighted in Kafka's gallows humor and matter-of-fact handling of the absurd and the terrifying.

After the 17-year-old Kelly Winters went missing in Florida, Ava James worked tirelessly on the case, only to reach a dead end. She had lost hope of finding the truth behind Kelly’s mysterious disappearance. Until she received a shocking call. In the middle of the Oahu rainforest, physically battered, but with an unbreakable determination, Kelly Winters pushed her body to the limit to escape her captors. Upon hearing the young girl’s story, Ava makes a promise to Kelly that she will follow through until all the other victims are found.

In the epic fifth installment in this “compulsively readable” (People) series, Galbraith’s “irresistible hero and heroine” (USA Today) take on the decades-old cold case of a missing doctor, one which may be their grisliest yet. Private Detective Cormoran Strike is visiting his family...

NEW YORK TIMES BESTSELLER MORE THAN 3 MILLION COPIES SOLD This instant classic explores how we can change our lives by changing our habits. “Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial Times A WALL STREET JOURNAL AND...

Charlie Parker is asked to look into a controversial series of miscarriages in a small town in New Mexico that's heavily populated by Mexicans. The town has one medical clinic. Her first assumption is to look for some type of environmental problem such as pesticides but that draws a blank. Then she shifts her suspicions onto the medical industry and finds herself embroiled in politics regarding health care among minorities. It's when the dead bodies start to show up that she realizes she's onto something far bigger than she imagined and far deadlier....

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

Charlie and her husband begin the winter with hopes for a honeymoon in a secluded New Mexico mountain cabin. But their plans are disrupted when police locate an old pawn ticket identifying the gun used in a five year old murder. They trace the ticket back to ski instructor Elroy Romero, who work's for Charlie's husband, Drake. Elroy swears he didn't commit the crime, even though the gun has been in his possession all along. And when it turns out the murder victim was Elroy's brother, a priest, Charlie really begins to question her client's story.

Two years in MBA school won't teach you how to double the market's return. Two hours with The Little Book That Beats the Market will. In The Little Book, Joel Greenblatt does more than simply set out the basic principles for successful stock market investing. He provides a "magic formula" that...

"These guys are intense. And they bring that same fire to their narration in the audiobook. Listen to these insanely competent SEAL officers tell you exactly how to make a team successful through their firsthand experiences in business and combat." - The Hustle An updated edition of the...

*New York Times bestseller—over 40 million copies sold* *The #1 Most Influential Business Book of the Twentieth Century* One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the...

After her first two weeks observing the problems at DecisionTech, Kathryn Petersen, its new CEO, had more than a few moments when she wondered is she should have taken the job. But Kathryn knew there was little chance she would have turned it down. After all, retirement had made her antsy, and...

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.

One of the most inspiring and impactful books ever written, The Seven Habits of Highly Effective People has captivated people for nearly three decades. It has transformed the lives of presidents and CEOs, educators, and parents - millions of people of all ages and occupations. Now, this 30th anniversary edition of the timeless classic commemorates the wisdom of the seven habits with modern additions from Sean Covey.

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

There’s an old saying that if the first thing you do each morning is eat a live frog, you’ll have the satisfaction of knowing you’re done with the worst thing you’ll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task - but also the one that can have the greatest positive impact on your life. Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively.

The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor - avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy - you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class.

A new edition based on the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world. For decades, The One Minute Manager has helped millions achieve more successful professional and personal lives. While the principles it lays out are...

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under...

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration...