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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

The idea of being successful is an attractive dream that fills us with positive emotions. However, the actions required to be successful at work, in our relationships, in sports competition, are often difficult and lengthy. Therefore, even though we want to be successful, happy and influential. very few of us take the specific actions that will actually move us directly toward those goals. So what do we need to bridge the gap between what we say we want, and what we must do to achieve it? We need goal-oriented motivation.

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.

Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Your thoughts and feelings create your destiny. Whatever your conscious and subconscious minds agree upon will come to pass. Think of illness and you will be ill. Think of happiness and you will be happy. You have the power to control what goes into your mind. Instead of dwelling on depressing and life-sapping thoughts, feed your sub-conscious with life giving patterns and your actions and reactions will match your thoughts.

Success in business isn’t just about strategy—it’s about faith, resilience, and the courage to keep going when everything falls apart. Entrepreneur Carl B. Johnson knows what it’s like to face crushing setbacks, self-doubt, and uncertainty. In Building a Business on Faith, he shares the raw truth behind his journey—how faith transformed his failures into stepping stones for success and how you can do the same. Through powerful real-life experiences, biblical wisdom, and proven principles of manifestation, this book will help you: Shift your mindset—turn obstacles into ...

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. In today's ever-changing and often-volatile business landscape...

The Richest Man in Babylon is a transformative book that has changed the way millions of people think about money since it was first published in 1926. Through light, entertaining parables author George S. Clason shares profound truths about wealth and success that will revolutionize the way you relate to money and interact with your finances. Clason's wisdom has inspired countless readers and listeners to gain, grow, and maintain their wealth, making this one of the most beloved finance books of all time.