Showing results for "Linchpin Seth Godin" in All Categories

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.

Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

In I Am a Leader, Angie explores the concept of "calling" as it applies specifically to women leaders - those women of influence both in Christian ministry and the broader world: What is calling? How do you discover it? And what does it look like to live out that calling practically amid a multitude of challenges? Thoroughly researched, theologically and biblically integrated, and uniquely personal, I Am a Leader will resonate no matter where you are on the calling journey.

After Jim O’Connell graduated from Harvard Medical School and was nearing the end of his residency at Massachusetts General, the hospital’s chief of medicine made a proposal: Would he defer a prestigious fellowship and spend a year helping to create an organization to bring health care to homeless citizens? That year turned into O’Connell’s life’s calling. Tracy Kidder spent five years following Dr. O’Connell and his colleagues as they work with thousands of homeless patients, some of whom we meet in this illuminating book.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. These are the ten seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration—and ready to run with big ideas to accelerate their own and their companies' success.

Although there's no shortage of books on writing and publishing, there's none quite like Robert's Rules of Writing. Drawing on his many years of experience as an award-winning journalist, TV writer, and the author of over 20 books, Robert Masello addresses all the issues that confront, and all the problems that beset, writers of all stripes.

Healthy teams begin with healthy leaders. And at the heart of this dynamic is emotional maturity, the quality the greatest leaders possess. Combining cutting-edge brain science, with decades of counseling and consulting experience, Rare Leadership in the Workplace shows you how to take your leadership, and your team, to the next level. Whether you are burnt out, or just looking to improve, this audiobook can help. When you prioritize people, and lead from a secure identity, you’ll be amazed at the freedom you feel, and the results you see.

In 2015, Barbara Lipska - a leading expert on the neuroscience of mental illness - was diagnosed with melanoma that had spread to her brain. Within months, her frontal lobe, the seat of cognition, began shutting down. She descended into madness, exhibiting dementia- and schizophrenia-like symptoms that terrified her family and coworkers. But miraculously, the immunotherapy her doctors had prescribed worked quickly. Just eight weeks after her nightmare began, Lipska returned to normal. With one difference: she remembered her brush with madness with exquisite clarity.

Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?

Read the headlines, watch the highlights, or just step out your front door: Some talented people reach their full potential while others self-destruct or remain trapped in mediocrity. What makes the difference? Maxwell, the go-to guru for business professionals across the globe, insists that the choices people make—not merely the skills they inherit—propel them to greatness.