Mostrando resultados por "Brand" en Todas las categorías

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb...

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

AN AUDIBLE MOST ANTICIPATED LISTEN, Read by the Author Herself *AUDIOBOOK READ BY BRANDY!* The iconic, multiplatinum, Grammy Award–winning performer Brandy brings us a raw, intimate portrait of her life, charting her journey from Mississippi churches to Hollywood spotlights From the moment...

Your career is one of the most important investments you’ll ever make. But how can you communicate your value and make it stand out in an increasingly fast-paced, competitive, and media-driven business world? According to career coach and author Octavia Goredema, the key to accomplishing your professional goals is to create a consistent and compelling personal brand that highlights your skills, accomplishments, and personality. And that is just what she will teach you to do in the five lessons of Brand Yourself for Success.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

The only life Tress has known on her island home in an emerald-green ocean has been a simple one, with the simple pleasures of collecting cups brought by sailors from faraway lands and listening to stories told by her friend Charlie. But when his father takes him on a voyage to find a bride and disaster strikes, Tress must stow away on a ship and seek the Sorceress of the deadly Midnight Sea. Amid the spore oceans where pirates abound, can Tress leave her simple life behind and make her own place sailing a sea where a single drop of water can mean instant death?

He’s a storm rolling through my sunshine life. That broody rancher is almost twice my age and three times as stubborn. But I’m here to save his ranch, not catch feelings for my best friend’s dad. Except the line between business and pleasure gets blurry every time he looks at me. Everett Riggs keeps his grief locked up tighter than the barn at midnight. He grunts. He glares. He smells like leather and rain. I pitch marketing, he pitches resistance, but sparks keep flying across the dusty stables. Then his daughter—my old college roommate—waltzes back and the air goes thick as ...

Brandi Carlile was born into a musically gifted, impoverished family on the outskirts of Seattle and grew up in a constant state of change, moving from house to house, trailer to trailer, fourteen times in as many years. Though imperfect in every way, her dysfunctional childhood was as beautiful...

In this dark western romance, a college student uses a false identity to exchange spicy letters with a prison inmate, only to be hunted down when the convicted cowboy is released—perfect for fans of J.T. Geissinger’s Pen Pal and the Yellowstone TV series. It all began with letters. Every...

Roshar is a world of stone and storms. Uncanny tempests of incredible power sweep across the rocky terrain so frequently that they have shaped ecology and civilization alike. Animals hide in shells, trees pull in branches, and grass retracts into the soilless ground. Cities are built only where the topography offers shelter. It has been centuries since the fall of the 10 consecrated orders known as the Knights Radiant, but their Shardblades and Shardplate remain: mystical swords and suits of armor.

Risens is the King’s Rightmaker, the silent justice of Halthome, whose word is law and whose blade ensures absolute obedience. Operating in a kingdom built on the raw power of Brands, Risens, despite his deadly skill, is an anomaly: a Brandless assassin whose only loyalty is to the Crown. His orders are simple: None must survive.

Expected by his enemies to die the miserable death of a military slave, Kaladin survived to be given command of the royal bodyguards, a controversial first for a low-status "darkeyes". Now he must protect the king and Dalinar from every common peril as well as the distinctly uncommon threat of the Assassin, all while secretly struggling to master remarkable new powers that are somehow linked to his honorspren, Syl.

The first rule of being Alpha of the Canine Pack is to protect their secrets from the humans at all cost. One look at the dying human at his doorstep, and Holden Carter knows he will have to break it. The broken woman with no hope at survival is his mate. When he forces the change on her to save her life, he not only sets forth motions that could risk both their lives, but the lives of every shifter in the world.

Some scars never fade. In a quiet town built on buried secrets, a disturbing pattern begins to emerge; one marked by a symbol burned into flesh and a past no one wants to confront. What appears isolated soon reveals deeper connections, pulling the truth out of the shadows. As the mystery unfolds, silence becomes dangerous, and trust grows thin. Every step forward uncovers another layer of deception, and the mark proves to be more than a wound, it is tied to something long hidden. Branded: Born of the Mark is a gripping psychological thriller about identity, legacy, and the darkness that can...

The final story in the Ride A Cowboy series

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

For years, frontier lawman turned big-city senator Waxillium Ladrian has hunted the shadowy organization the Set—with his late uncle and his sister among their leaders—since they started kidnapping people with the power of Allomancy in their bloodlines. When Detective Marasi Colms and her partner Wayne find stockpiled weapons bound for the Outer City of Bilming, this opens a new lead.

Mankind has lorded over the land of Illian for a thousand years, building on the ruins left by the elves, as if it were their birthright. A thousand years is a long time for an immortal race to see the truth of things, a truth that has remained unsaid for a millennium—elves are superior. They are faster, stronger, and connected to the magical realm in a way that man could never grasp. Illian should belong to them.

We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.