Marketing by Design Podcast Por Andy Milligan arte de portada

Marketing by Design

Marketing by Design

De: Andy Milligan
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Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.Andy Milligan Economía Marketing Marketing y Ventas
Episodios
  • The State of Newsletters in 2026: Marketer’s Playbook | Kyle Adams, Creator Glue

    The State of Newsletters in 2026: Marketer’s Playbook | Kyle Adams, Creator Glue
    Feb 10 2026

    ⚡️ High-Converting Websites Visual Swipe File

    https://www.mmgdesign.net/visualswipefile


    Kyle Adams, newsletter strategist and founder of Creator Glue, breaks down exactly why most newsletters are broken and what to do instead. In this episode, Kyle shares the framework he uses to help creators turn their newsletter into a named, positioned product that drives real revenue — plus he coaches Andy live on his own newsletter strategy, giving actionable advice any marketer with a small list can steal immediately.


    CONNECT WITH KYLE

    Website: https://www.creatorglue.com/

    LinkedIn: https://www.linkedin.com/in/itskyleadams/


    CONNECT WITH ANDY

    Website: https://www.mmgdesign.net/

    LinkedIn: https://www.linkedin.com/in/mmgdesign/

    Instagram: https://www.instagram.com/mindfulmilligan/


    TIMESTAMPS

    00:00 - Intro

    04:41 - Why your newsletter beats every social platform you're on

    07:39 - The "greatest hits" email trap killing your list

    09:07 - How to turn a newsletter into a weekly growth engine

    12:23 - The only stats that actually tell you anything

    15:22 - Reply rate: the metric nobody tracks but should

    16:19 - How to become a mind reader for your subscribers

    27:12 - Why naming your newsletter changes everything

    37:53 - Relaunching a stale newsletter without alienating your list

    44:08 - Andy's live newsletter audit (steal this advice)

    50:59 - Social media's heading toward pay-to-play — now what?

    54:13 - The "self-starter filter" that wins you clients


    TEAM

    Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

    Production // MMG Design: https://www.mmgdesign.net/

    Powered by // AMA Columbus: https://amacolumbus.org

    Supported by // COHatch: https://www.cohatch.com/mbd
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    44 m
  • Money Mindset, Imposter Syndrome, and Simplifying B2B Content | Lee Densmer

    Money Mindset, Imposter Syndrome, and Simplifying B2B Content | Lee Densmer
    Feb 5 2026
    ⚡️ High-Converting Websites Visual Swipe File https://www.mmgdesign.net/visualswipefile⁠In this episode of Marketing by Design, Andy sits down with Lee Densmer, Content Strategist and Owner of Globia Content Marketing, to talk about the hidden barriers that hold marketers back. Lee shares how money mindset and imposter syndrome quietly shape pricing, confidence, and career growth. They also unpack what it really takes to write a book, simplify B2B content programs, and build authority without burning out.This conversation is honest, practical, and deeply reassuring for marketers who feel stuck, overwhelmed, or undercharging for their expertise.Key Takeaways- Why money mindset is often shaped long before your career starts- How imposter syndrome affects pricing, confidence, and leadership- When you’re actually ready to write a book (and when you’re not)- Why most B2B content programs are overcomplicated- How simplifying content leads to better results and less burnoutTimestamps00:00 – Can we swear on the podcast?01:22 – What “money mindset” really means02:31 – Imposter syndrome and owning your expertise05:45 – How early money stories shape career behavior08:23 – Why we undercharge ourselves but not our friends11:48 – Feeling confident later in your career12:33 – What it really takes to write a book16:12 – Why feedback hurts (and why you need it)19:17 – Building a personal board of directors26:06 – In-house vs consultant mindset29:42 – How to become a thought leader without oversharing35:47 – The before-and-after promise of Content SimplifiedResources MentionedContent Simplified (Book): https://www.leedensmer.comGlobia Content Marketing: https://globiacontent.com/Connect with LeeWebsite: https://www.leedensmer.com/LinkedIn: https://www.linkedin.com/in/leedensmer/Email: lee@globiacontent.comConnect with Marketing by DesignFree Newsletter: https://www.mmgdesign.net/resources-all-lead-magnetsWebsite: https://www.mmgdesign.net/LinkedIn: https://www.linkedin.com/in/mmgdesign/Instagram: https://www.instagram.com/mindfulmilligan/Helpful ResourcesHighest Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefileMarketer’s Essential AI Toolkit: https://www.mmgdesign.net/aiMarketer’s Essential Reading List: https://www.mmgdesign.net/booksHelp Us GrowIf this episode helped you rethink confidence, pricing, or content strategy, please rate and review Marketing by Design on YouTube, Apple Podcasts, or Spotify. It helps us reach more marketers like you.TEAMHost: Andy Milligan – https://www.linkedin.com/in/mmgdesign/Production: MMG Design – https://www.mmgdesign.net/Powered by: AMA Columbus – https://amacolumbus.org
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    34 m
  • AI Search Playbook: How to Rank in 2026

    AI Search Playbook: How to Rank in 2026
    Feb 3 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmgdesign.net/visualswipefile


    In this episode of Marketing by Design Michelle Bourbonniere breaks down how AI search actually works under the hood — in plain English. We unpack the five-step process (prompt → personalization → expansion → draft → linking), why AI citations are often unreliable, and what B2B marketers should do instead of obsessing over links. If you care about being recommended by OpenAI, Google AI Mode, or Perplexity AI, this is the “stop guessing, start engineering” playbook.


    Connect with Michelle

    Michelle Bourbonniere

    Website: https://www.wordsontherise.com/

    AI Search Cheat Sheet: https://www.wordsontherise.com/ai

    Newsletter: https://www.wordsontherise.com/ (subscribe on-site)


    Connect with Andy

    Andy Milligan

    LinkedIn: https://www.linkedin.com/in/mmgdesign/

    Instagram: https://www.instagram.com/mindfulmilligan/

    Website: https://www.mmgdesign.net/

    Production by MMG Design: https://www.mmgdesign.net/


    Key takeaways


    - Why “AI search” is mostly “search + synthesis,” not magic

    - The real KPI isn’t clicks from citations (yet)

    - How to “optimize for the fire” (background queries), not individual prompts

    - Why passages matter more than pages in AI results

    - The simplest way to reverse-engineer why you’re getting recommended


    Timestamps

    00:00 - Creator Science, SEO influences, and what changed

    01:21 - The shift: from “AI writes content” to “how do I get found?”

    02:15 - Michelle’s mindset switch: AI as a new ranking game

    05:10 - “Gloom to glee”: why AI used to break content marketing

    06:32 - The turning point: chatbots got search indexes

    07:01 - The research sprint: patents, papers, and what matters

    11:11 - The 5-step AI search model (simple version)

    12:38 - Personalization: location, history, and what’s coming

    15:26 - Expansion: multiple background searches happening for you

    18:16 - Why AI citations are stitched on last

    19:35 - Don’t chase links — chase mentions + clarity

    27:00 - “Optimize for the fire,” not the spark

    33:00 - The timeless principle that matters more now

    37:11 - The unconventional move: ask customers for their chat logs


    Resources Mentioned


    - Michelle’s site: https://wordsontherise.com

    - AI cheat sheet: https://wordsontherise.com/ai

    - Tools/platforms discussed: OpenAI, Google AI Mode, Perplexity AI

    - Concepts: Google patents, AI Overviews/AI Mode, “passages not pages,” personalization, background queries


    Connect with Marketing by Design


    LinkedIn: https://www.linkedin.com/in/mmgdesign/
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    42 m
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