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Your Brand Sucks
- How to Ignite a Brand That Doesn't
- Narrated by: Ernie Harker
- Length: 3 hrs and 23 mins
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Publisher's summary
Do you know what it takes to make your business stand out from the crowd?
If you are a business owner with an established product or brand, this is the proverbial “must listen”. Why? Because you will either discover your existing brand is on point, or Your Brand Sucks will not only tell you why it sucks, it will tell you how to fix it and give you the confidence to go ahead with a rebrand, especially if you’re already considering it.
Whether you’re a seasoned company that needs a brand course correction, or a small business startup that needs to establish a brand, this book is for you. It will reveal the most efficient, comprehensive, and effective approach you can adopt to establish a solid brand foundation and create the most fitting visual and verbal language to express it.
Ernie will guide you through the universal building blocks of effective brand development and take you, step by step, through a proven, successful, and effective process to create a brand that is authentic to your organization and, more important, is remarkable to your customers.
Ernie Harker has spent the last 25 years building brands as a creative producer, consultant and corporate marketing executive. He knows what it’s like to get his hands dirty in the trenches of design and leading marketing teams as a brand architect. One of his greatest success stories was helping turn an old western themed convenience store brand into a $3 billion dollar adventure brand.
Ernie condenses a careers worth of experience to bring you Your Brand Sucks.
- In Part I, you’ll learn the basics of branding and some common mistakes to avoid. It will be a crash course in brand development that will open your eyes and mind.
- In Part II, you will be guided through the four steps of FIRE-ing up your brand strategy. You’ll be asked to Find Your Brand Spark, Identify Your Target Customers, Realize Your Core Belief, and Establish Your Brand Adjectives. When these questions have been answered and the key leaders of your company are in agreement, the decisions are documented in the form of a brand strategy.
- In Part III, you will use your brand strategy as the background and rationale to design your brand blueprints in the form of colors, patterns, textures, fonts, image, vocabulary, and sound. These are the ingredients in your branding recipe that you’ll use to create all of your advertising and marketing materials. You’ll also learn the secrets and strategies to help you design a logo, write a snappy tagline, create a comprehensive Brand Bible, and learn how to use it to maintain brand consistency, ensuring that your amazing new brand will grow stronger and increase its focus with every decision you make.
- In Part IV you’ll put your brand blueprints to work, to guide the production of all of your sales and marketing tools like websites, brochures, packaging, interior and exterior design, uniforms, dress codes, charities, product names, and more.
This book intends to provide you with an effective tool to help you create a powerful, memorable, and highly effective brand that will stand the test of time. It will ignite your brand by helping you develop a solid foundation for your company’s personality and guide you through the selection of the verbal and visual language needed to help bring everything to life. You’ll create a brand that your customers will love, and your competitors will envy. A brand that doesn’t suck.
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- By Bruce on 05-15-13
By: Chris Brogan, and others
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- By MR A G ADELAAR on 05-22-15
What listeners say about Your Brand Sucks
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kyle Beers
- 10-17-23
This book is Fire!
Ernie does a great job making the whole branding process simple, digestible, and entertaining! As I work on my brand Bible I’ll be coming back to this book again and again.
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- Jesse
- 07-04-23
Attn business owners Start here
Incredible book on brand building!!
If you have a company or better yet, plan to, start with this book to get started currently. I made several branding and advertising mistakes when my companies were young. Had I read this book first, I wouldn’t have.
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- Cheryl Knowlton
- 08-07-23
Just WOW!!!!
I loved everything about this book! Simple. Digestible. Actionable. Powerful. Gave me such great ideas. Now, to go implement them all!!!!
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