Send Jackie A Message!

In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier?

You’ll hear:

• What the stats really say about wellness in 2025
• The sneaky ways the industry prioritizes aesthetics over outcomes
• Why your drop-in class isn’t enough anymore
• What the next generation of wellness brands are doing differently
• How to build containers that actually create change

This episode is your call to lead differently—because people don’t need more content. They need transformation.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Learn about The Studio CEO Program
• Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic

Send Jackie A Message!

In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.

So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion.

Jackie breaks down:

• Why Stories are your warmest, most trust-filled audience
• The biggest mistakes studio owners make when using Stories
• The mindset shifts you need to sell confidently
• A repeatable framework — Hook, Educate, CTA — you can apply today
• Real client stories showing how intentional Stories actually boosted sign-ups

If you’ve ever felt awkward selling on Stories, or worried about being “too sales-y,” this episode will show you how to sell with clarity, confidence, and authenticity — without feeling pushy.

Tune in now to learn how to make Instagram Stories one of the most valuable selling tools in your studio marketing strategy.

Plus, hear Jackie’s best consistency tips to keep Stories working for you all year long.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Learn about The Studio CEO Program
• Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic

Send Jackie A Message!

In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.

If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:

• Why most marketing isn’t working (and how you’ve been taught to think about it wrong)
• The problem with treating marketing like a checklist item or guessing game
• How skilled marketers think differently—and get better results with less stress
• A behind-the-scenes look at real marketing tweaks that increased sign-ups and conversions
• The three essential questions every piece of marketing must answer
• Why clarity, not volume, is the key to attracting new students
  
  

Whether you’re launching your first offer or refining your flagship program, this episode will help you stop second-guessing your marketing—and start leading it with strategy.

🎯 PLUS: Don’t miss Jackie’s free marketing webinar! Learn how to diagnose and improve your marketing in real time with expert support. Register now via the link below.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Learn about The Studio CEO Program
• Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic