How My Client Made $81,605 on Black Friday (Without Burning Out Their Team)

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What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?

In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend.

Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing drives conversions, and how paid ads can support organic marketing instead of replacing it. She also explains why Black Friday success starts months earlier, how nurturing your community impacts high-ticket purchases like annual memberships, and what data-driven decision making looks like in real life.

If you’ve ever wondered whether big sales weekends are possible for boutique studios — or how to run them sustainably — this episode gives you a clear, grounded roadmap.

Timestamped Outline

• [00:00] Welcome + episode context
• [02:30] The $81,605 Black Friday overview
• [05:30] Why repeating campaigns beats changing everything
• [08:00] Omnichannel marketing: being “everywhere”
• [11:30] Building a waitlist before Black Friday
• [15:00] Email + SMS strategy during Black Friday
• [18:30] Using ads to support organic marketing
• [21:00] The $226 ad spend breakdown + ROAS
• [25:00] Top/middle/bottom funnel ads explained
• [28:30] Why consistency with ads matters
• [31:00] Longer buyer journeys + community nurturing
• [34:00] Setting big goals without attachment
• [37:00] Why this was sustainable (even with a newborn)
• [40:00] CTA: Studio CEO Program

Key Takeaways ✅

✔ Sustainable profit comes from repeating what works
✔ Black Friday success starts weeks (and months) earlier
✔ Omnichannel marketing increases conversion
✔ Ads should support — not replace — organic marketing
✔ You don’t need massive ad spend for strong results
✔ Longer buyer journeys require ongoing nurturing
✔ Big goals work when you detach emotion from outcomes

Pull Quotes

“Change less. Evaluate more. Repeat.”
“Black Friday doesn’t start on Black Friday.”
“Omnichannel marketing makes it easier for people to buy.”
“You don’t need a massive ad spend — you need alignment.”
“Sustainable profit is built year over year.”

FAQ

How can a yoga or Pilates studio have a successful Black Friday sale?
By planning early, repeating proven campaigns, building a waitlist, and using omnichannel marketing with strategic ads.

Do studios need to spend a lot on ads for Black Friday?
No. Ads work best when they support strong organic marketing and community nurturing.

What types of offers work best on Black Friday?
Warm-audience offers like annual memberships, class packs, and loyalty-based promotions.

Why is consistency important for paid ads?
Consistent ads help platforms gather data, improve targeting, and increase results over time.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo