From The Yoga Boss Vault: Your Business Results Are Created in Your Mind

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If you’re trying to grow your studio and keep hitting invisible walls—this episode explains why. Jackie Murphy breaks down the real thing that creates results in your business (and it’s not an Instagram strategy or another tactic). It’s your thinking.

In this Yoga Boss Vault episode, Jackie teaches the difference between the primitive brain (the part of you that’s wired for safety, efficiency, and avoiding risk) and the prefrontal cortex (the part of you that thinks like a CEO—strategic, logical, and action-oriented). You’ll learn how fear-based thoughts quietly run your decisions, why your brain acts like an “over-sensitive smoke alarm,” and the six common fears that show up for business owners—especially when marketing, selling, or investing.

Most importantly, Jackie shows you how to build the skill of expecting yourself to win—without delusional “positive thinking.” If you want sustainable growth, you have to learn to lead your mind first.

Timestamped Outline (approx)
[00:00] Why mindset creates results (not tactics)
[03:00] Primitive brain vs prefrontal cortex
[06:30] The “over-sensitive smoke alarm” analogy
[09:00] Six fears that derail your business
[18:30] Expectation as a CEO superpower
[22:00] “I can’t” → “How can I?”
[24:30] Why growth includes dips (roots + physics analogy)
[28:00] Weekly practice: where are your thoughts coming from?


Key Takeaways

• Your thoughts shape your decisions, actions, and results
• The primitive brain is wired for safety—not business growth
• Fear thoughts are often false alarms, not real problems
• CEO thinking comes from expectation + problem-solving
• Growth includes dips—and dips can accelerate your progress
• “How can I?” is a leadership skill you practice into identity
  
  

FAQ:
What part of the brain creates fear when I market or sell my studio?
Your primitive brain (often called the limbic system). It’s designed to keep you safe and avoid risk—so it creates fear-based thoughts when you try something new.

How do I know if a thought is from my primitive brain?
If it’s rooted in fear (rejection, disappointment, being wrong, being seen), it’s likely a false alarm—not a real business problem.

What is the prefrontal cortex and why does it matter for business owners?
It’s the part of your brain responsible for planning, problem-solving, and long-term thinking—the exact skills required to lead as a CEO.

Why do I freeze or procrastinate when I try to post or sell?
Because your nervous system is scanning for safety. When your primitive brain thinks visibility is risky, it tries to stop you through avoidance.

How do I shift from fear-based thinking to CEO thinking?
Practice noticing where the thought comes from, then intentionally move into questions like: “How can I?” and “What’s the next best step?”

Is expecting yourself to win just toxic positivity?
No. Jackie teaches expectation paired with action and realistic management of dips. It’s not “wishful thinking”—it’s leadership thinking.

Why does business growth feel up and down?
Because growth is nonlinear. Dips are part of the process—and often th

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo